8 Ways to Improve Customer Relationships With Social Media

social media how to Do you tell your fans how much you value them?

Are you looking for new ways to say thank you on social media?

Give and take is part of any successful relationship–online or off, business or personal.

In this article I’ll show you eight ways companies are using social media campaigns to thank their customers and foster better customer relationships.

#1: Pay It Forward

Hotel chain DoubleTree is known for their cookie welcome at check-in–it’s their way of “bringing the human touch back to travel.”

On National Chocolate Chip Cookie Day, they not only offered cookies to anyone who visited one of their hotels, they also used their social channels to invite others to spread the love by suggesting people who could use a cookie pick-me-up.

People could pay it forward by answering the question, “Who else deserves some Cookie Care?” on Facebook, Twitter and Instagram and including the #CookieCare hashtag.

lite 96.9 post thanking doubletree

Everyone loves free food and everyone gets to see it passed along in social media.

16 comments

 
 

5 Ways to Spur Action for Your Social Media Tactics

social media how toAre you looking for ways to increase conversions from social media?

Do you want more engagement for your social media campaigns?

Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.

In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.

#1: Tease Your Followers

A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.

Increasingly marketers are learning the power of the tease, especially in social media.

In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.

oscar de la renta instagram post

Fans appreciate exclusive content and that can lead to deeper connections.

3 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures