Facebook Ads and Beyond: What Marketers Need to Know


Do you use Facebook ads?

Are you wondering how paid Facebook marketing can work for your business?

To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.

Jon shares what efficient targeting means for marketers and the metrics involved.

You’ll learn creative ways to generate more business on a minimal budget.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More


social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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Top 10 Social Media Blogs: The 2013 Winners!


Are you looking for some good blogs to read? Look no further!

Our fifth-annual social media blog contest generated over 750 nominations.

Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

With that in mind, here are 10 blogs that need to be at the top of your reading list.

#1: Social Fresh

Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.

social fresh1

Social Fresh is an excellent blog with an engaging editorial calendar.

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