How to Use Twitter Hashtags as a Prospecting Tool

social media how to Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article I’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.

Why Use Hashtags as a Prospecting Tool?

Twitter is noisy.

As a social media marketer, you know how important it is to have conversations with the right audience. But finding the right people and starting those meaningful conversations on Twitter is, shall we say, challenging when there are around 9,100 tweets sent every second.

So how can you find what you’re looking for without monitoring Twitter 24/7? Make the most of hashtags. They help you filter Twitter conversations so you can find discussions you can add to.

#vacationplanning tweets

Destination organizations and travel agents can find people looking for their help by filtering the #VacationPlanning hashtag.

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How to Generate Twitter Leads With Their New Lead Generation Cards

social media how toAre you struggling to generate leads on Twitter?

Wondering how to display richer data in a tweet?

In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.

Why Twitter Lead Generation Cards?

There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).

That’s a lot of noise to compete with.

Enter Twitter’s lead generation cards.

Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.

What Are Twitter Lead Generation Cards?

Is your business using promoted tweets on Twitter? Would you like to get more from them?

Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.

Here’s an example from The Barista Bar.

attractive lead generation card

A short, yet punchy and attractive lead generation card.

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