Content Marketing: How to Attract People With Content

Do you use content marketing for your business?

Are you wondering how to attract customers with your content?

To learn about the power of content marketing, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing.

Joe shares why a content marketing strategy is important for your business.

You’ll learn how content marketing works and what you need to do to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Blogging: A Business Model for Growth

Do you blog for business?

Are you wondering how the blogging can help your business?

To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.

Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now


You can also subscribe via  iTunes, RSS, Stitcher or Blackberry.

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Win Free Tickets to Content Marketing World 2012

social media viewpoints*UPDATE: Congratulations to the winners of our free ticket giveaway: Christy Rucker won the written entry and Rachael Seda won the Twitter contest.*

Want to win a free ticket to the largest content marketing event on the planet?

Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus, Ohio this year.  And they’ve agreed to let us give away two tickets to this special event.

First, what is this event?

Content Marketing World 2012 is the largest in-person conference dedicated to helping marketers and business owners master content marketing.  This year’s conference takes place September 4-6, 2012 at the Columbus Convention Center in Columbus, Ohio (just outside the Ohio State University campus).

Hundreds of businesses have already signed up, including Level 3, Google, SAS, IBM, Majestic Steel, Nationwide, Deloitte, UBM, Caterpillar, Cisco Systems, CME Group, University of Phoenix and many other leading small and large brands.

Over 70 (yes, that’s right… 70) of the world’s most respected content marketing and social media experts will share their strategies with you.

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How Content Turns Prospects Into Customers

social media book reviewsHow do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

Why Content?

It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

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How to Develop a Successful Multi-Author Blog

social media expert interviewIn this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.

Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.

Be sure to check out the takeaways below after you watch the video.

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Want to Grow a Loyal Fan Base? Four Experts Tell You How

social media expert interviewAre you looking for new strategies to build a loyal fan base? Wondering how to engage with readers and experts?

Social Media Examiner will host a free online broadcast Monday, June 6.

You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.

Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.

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The Top Social Media Tool for 2011 is…

social media research

If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

No, it’s not Facebook, Twitter, LinkedIn or YouTube.

Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.

But what was first?

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How Content and Social Media Equal Marketing Success

social media expert interviewIn this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.


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