You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy.
There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.
In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys.
#1: Have a plan and a strategy
Big businesses have plans for their Facebook endeavors. They’re focused on strategizing, plotting and forecasting. They have goals in mind and they know the hurdles they’re going to have to jump en route to achieving those goals.
The customer could have a simple complaint, or be so upset he’s gone on the offensive, making sure you and the rest of your community knows he’s angry.