5 Tips to Make Facebook Marketing Mobile-Friendly

social media how toDo you know how your audience accesses Facebook?

Do your Facebook fans see your updates on their mobile devices?

According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.

It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.

Here are five things you can do until Facebook fine-tunes its mobile experience:

21 comments

 
 

5 Tips to Enhance Your Facebook Graph Search Ranking

social media how toDo you want to know how to help your Facebook Page appear higher in Facebook search and beyond?

With the new Facebook Graph Search, this is a good time to revisit your page.

Here are five steps to make your Facebook Page more searchable and visible.

The first three steps outlined below are for entry-level Facebook Page admins. If you’re certain that you’re already implementing the most basic best practices, skip ahead to step four.

#1: Choose the Right Name

This sounds really obvious, but many businesses can’t help but cram lots of keywords in their name in the hopes of boosting searchability. This can backfire.

If you were, say, “Bubba Gump Shrimp Co.: Baked Shrimp, Shrimp Creole, Shrimp Scampi, Fried Shrimp and More Shrimp,” your name would look like spam. Just “Bubba Gump Shrimp Co.” says all anyone needs to know.

bugga gump

For their main Facebook Page, Bubba Gump uses their name and the word Inc., to clarify that you've reached the official Bubba Gump Restaurants Page.

8 comments

 
 

3 Unconventional Ways to Boost Your Facebook Engagement

social media how toDo you want more Facebook fans without running contests or advertisements?

Are you interested in increasing the engagement on your Facebook Page?

If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising.

#1: Crowdsource

Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.”

In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.

Crowdsourcing can be a great engagement tactic. Image source: iStockPhoto.

In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. And with the growing popularity of social media, crowdsourcing has spread to Facebook, too.

12 comments

 
 

Facebook Permissions: What Marketers Need to Know

social media how toDo you use Facebook apps to collect data from prospects?

Do you understand the pitfalls?

This article will explore the ins and outs of Facebook permissions and reveal five key points marketers need to keep in mind.

So What Exactly Are Facebook Permissions?

Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.

When a user agrees to “allow” Facebook, or a business, to broadcast a user’s Likes or other information, the user has granted Facebook permission to do so.

5 comments

 
 

9 Tips for Running Successful Facebook Contests

social media how toHave you considered using a Facebook contest?

These days, it seems like just about everyone is giving away something on Facebook.

iPad or $100 gift certificate, anyone?

Keep reading to learn nine tips for making Facebook contests more successful.

Do Contests Really Work?

Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”

So do contests work or not?

They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest.

pocono mountain contest

Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC.

34 comments

 
 

7 Tips for Creating a Social Media Plan for Your Business

social media how toDo you have social media plan?

Are you looking for an easy to follow guide to formulate a plan for your business?

Keep reading for seven tips to help your business develop a social plan…

Why Businesses Fail With Social Media

Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.

Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.

Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.

For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.

These seven tips will help you design a social media plan that will keep you on track, active and moving forward.

37 comments

 
 

3 Steps to Getting Started With Social Media

social media how toWith so many social networks to choose from, how do you decide the best social networks for your company?

Not all networks are created equal; each comes with its own specific benefits, features and uses.

This 3-step guide will help you choose the best social networks based on your business, experience and community.

#1: Find Your Community

If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.

Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.

10 comments

 
 

8 Tips for Training Social Media Marketers

social media how toDoes your business have a plan for bringing on social media marketers?

Are you wondering how to work with experts outside the company while maintaining a consistent brand experience?

Before you jump in headfirst or turn over the social media reins , check out the following eight tips to make sure your employees or contractors correctly represent your company.

#1: Create a Social Style Guide

Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to define your company’s voice.

19 comments

 
 

5 Ways to Increase Your Facebook Fan Engagement

social media how toWant to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action.

A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update.

Your fans will enjoy interacting with your Facebook page and your page will benefit the most with increased visibility, traffic and marketing opportunities.

Many Facebook page admins aren’t quite sure how to foster an active fanbase, so here are five effective ways to call your fans to action.

27 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures