How to Optimize Facebook Custom Tabs for More Conversions

social media how toDo you want to boost conversions from your Facebook app?

Have you thought about promoting it with Facebook ads?

Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

optimize facebook custom tabs

Discover how to optimize Facebook custom tabs for more conversions.



How to Partner With Influencers for Social Media Giveaways

social media how toDo you run giveaways using social media?

Have you considered partnering with an influential blogger?

Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services.

In this article you’ll discover how to partner with influencers for a successful social media giveaway.

partner with influencers for social media giveaways

Discover how to partner with influencers for social media giveaways.



How to Run an Instagram Contest: Four Easy Steps

social media how toIs your company active on Instagram?

Want to host a contest to build excitement about your business?

Instagram makes it easy to run quick contests that engage your audience and build your fan base.

In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.

run instagram contest

Discover 4 steps to running an Instagram contest.



How to Grow Your Leads With Social Media Marketing

social media how toDo you need more leads for your business?

Are you looking to better understand your fans?

When you collect data from your fans, you can make your products better and improve customer service.

In this article I’ll share three ways to use social media to gather leads and insights from your fans.


Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.

Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.

grow leads with social media

Discover how to grow leads with social media marketing.



How One Business Increased Facebook Fans by 200 Percent

social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.



5 Tips for Running Successful Social Media Campaigns

social media how toDo you use social media campaigns to engage with your customers?

Do you need tips on how to create more effective campaigns?

Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

In this article I’ll share five tips for building and running successful social media campaigns.

#1: Choose and Build the Right Campaign

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.

Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.

tips for successful social media campaigns

Find tips for running a successful social media campaign.



How to Use Facebook Gated Campaigns for Leads and to Grow Your List

social media how toDo you want a way to grow your list, get better feedback or increase user-generated content?

Do you use Facebook giveaways and contests to collect information about your fans?

Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest.

In this article I’ll show you the concept of action-gating and how three companies are using it effectively to meet their goals.

facebook gated campaigns

Here’s a tactic to use to grow your list, get better feedback or increase user-generated content.

Why Facebook Gated Campaigns?

Facebook gated campaigns use a pretty simple idea called action-gating: A company offers a prize in exchange for personal data (like an email address or zip code).

contact form

Action-gating is a good way to collect valuable data from fans.

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How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.



How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

social media how to Are you using Facebook sidebar ads?

Are you getting the results you want?

The kinds of images and text you use in your Facebook ads impact your audience’s response.

In this article you’ll discover what makes people more likely to click on your Facebook sidebar ads.

Designing Click-Worthy Ads

Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.

facebook sidebar ads

Example of ads pulled from Facebook’s sidebar.



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