Google+ Marketing: Why Marketers Should Not Overlook Google+

Have you given up on Google+?

Are you wondering whether it is worth managing yet another social network?

To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. Jesse shares insights into Google’s strategy and what this means for your business.

You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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Why Google+ Will Become a Social Media Powerhouse

social media expert interviewIn this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies.

He has a unique experience with both Facebook and Google.

Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social media powerhouse.

Be sure to check out the takeaways below after you watch the video.

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Google+ and What it Means for Your Business

social media book reviewsI interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it’s different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let’s start with why Google+? What makes it unique? Why should people consider it when they’ve already got Facebook accounts and Twitter accounts and LinkedIn and beyond?

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How to Build Your Own Facebook App

social media book reviewsAre you wondering how to integrate Facebook into your website? Got an idea for a Facebook app?

Keep reading to discover a new book that makes it all easy…

The Power of Facebook Integration

When JibJab (the personalized electronic greeting card company) released their first hit video “This Land” in July 2004, they relied exclusively on email to share it with their users.

At that time email was the most effective way to spread a message about an app or a website.

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7 Facebook Marketing Tips From World’s Top Pros

social media how toIt’s no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses.

To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You’ll want to incorporate these priceless ideas.

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. Here are seven ideas from the top authorities in Facebook marketing. Take notes—these tips are too good to pass up!

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Event Promises 16 Ways to Master Facebook Marketing

social media how toWhen Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. “My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.”

Stelzner is a well-known white paper writer, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged and founder of Social Media Examiner.

But he literally had to be dragged kicking and screaming onto Facebook.

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Facebook Integration is the Future (a Jesse Stay Interview)

social media expert interviewIn this video I interview Jesse Stay, co-author of I’m On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.

You’ll also hear about Jesse’s Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.

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