Facebook Marketing Declines: How Business Should React

Do you use Facebook to promote your business?

Are you wondering how the recent Facebook algorithm changes will affect your marketing?

To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and considered to be the world’s leading expert on Facebook marketing and Jay is the author of Youtility: Why Smart Marketing Is About Help Not Hype. He’s also host of the Social Pros podcast.

Mari and Jay share how to be successful with Facebook’s new algorithm and what these changes mean for your Facebook strategy.

You’ll learn how to monitor your reach and engagement, and how to navigate paid versus earned media in your content strategy.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Being Useful: New Marketing Techniques That Work

Are you wondering how your business can be more useful?

Do you provide youtility?

To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype.

Jay shares the many different ways companies are already providing youtility to their customers.

You’ll learn the three categories of being useful and how to implement them into your business.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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Want to Grow a Loyal Fan Base? Four Experts Tell You How

social media expert interviewAre you looking for new strategies to build a loyal fan base? Wondering how to engage with readers and experts?

Social Media Examiner will host a free online broadcast Monday, June 6.

You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.

Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.

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Why Most Businesses Get Facebook Wrong

social media expert interviewIn this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.

He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

Be sure to check out the takeaways below after you watch the video.

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22 Hot New Social Media Tools Worth Exploring

social media toolsAre you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.

What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:

  • Tools for pictures, video, audio and screen capture
  • Tools to measure and track results
  • Tools to manage content
  • Blogging tools
  • Twitter tools
  • Other social media tools

Try them out. And be sure to report back here with your thoughts.

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Is Your Business Ready for the Now Revolution?

social media interviewsI recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.

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Top 10 Social Media Blogs: The 2011 Winners!

Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!

Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011.

If you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list.

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30 Social Media Predictions From 30 Social Media Pros

social media viewpointsHow will social media impact marketers and businesses in 2011? We sought expert opinions from a wide range of pros you’re likely familiar with.

Since we started Social Media Examiner in October 2009, we’ve published more than 280 articles. These original posts were written by dozens of social media professionals.

We decided to tap their knowledge and expertise to see what’s likely coming next year. Here are their predictions for where social media is headed in the next 12 months.

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