Do you provide youtility?
To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility: Why Smart Marketing Is About Help Not Hype.
Jay shares the many different ways companies are already providing youtility to their customers.
You’ll learn the three categories of being useful and how to implement them into your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Are you looking for a way to keep pace with the quickly evolving field of social media marketing?
If so, Social Media Examiner has some exciting news…
But first, consider this story.
Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.
Social Media Examiner will host a free online broadcast Monday, June 6.
You’ll be able interact live with four marketing experts over three hours of free online video broadcasts.
Join Michael Stelzner (author, Launch), Mari Smith (co-author, Facebook Marketing), Joe Pulizzi (co-author, Get Content Get Customers) and Jay Baer (co-author, The Now Revolution) for three hours of FREE live instruction. You can ask all of your content, relationship and social media marketing questions live.
In this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it’s important for companies to embrace social media now.
He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.
Be sure to check out the takeaways below after you watch the video.
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.
Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?
Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.
Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!
Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011.