How to Use SlideShare to Generate Leads
Do you want more leads?
Have you looked into SlideShare?
This article will give you 10 tips to maximize your leads with SlideShare.
Why SlideShare?
The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.
No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.
It’s now vital to include a visual element across all marketing campaigns.
SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.
Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.
5 Tips for Using Google+ to Boost Your Marketing
Are you wondering how to best use Google+ to enhance your marketing?
Google+ is quickly becoming an essential part of any business’s social media strategy.
It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.
It’s an audience marketers cannot ignore.
Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share.
Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.
Here are five simple ways to give your business an almost immediate boost using Google+.
5 Simple Metrics to Track Your Social Media Efforts
Are you looking for simple, straightforward metrics to measure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, .
While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success.
Here are five simple metrics to find out whether your social media effort is paying dividends.
#1: Examine Referring Traffic
Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.
Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.
5 Tips for Using Humor in Your Social Media Activities
Can you remember something funny? Humor can go a long way with social media.
Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track.
Why humor?
It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media?
Adding humor to your social media strategy can be a great way to get people’s attention.
If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for.
Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion.
11 Ways to Find New Content for Your Social Strategy
Is your business running out of content ideas?
Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.
Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.
Here are 11 proven tactics to help you never run out of content:
