Mobile Marketing: How to Get Started
Do you use mobile marketing for business?
Are you wondering how to get started?
To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.
Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.
You’ll learn what tools to use and the difference between mobile websites and mobile apps.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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5 Social Media Management Tools You Should Consider
Have your social media activities spiraled out of control?
Are you looking for tools to simplify the management of your social media marketing?
Would you like better insight into your audience or the ability to compare your social activities against the competition?
These are some of the capabilities you’ll discover in the five social media management tools listed below.
In this article I reveal five social management tools that just might make your life a bit easier.
Check out what they have to offer and see if they are a good fit for your business needs.
Top 10 Social Media Blogs: The 2013 Winners!
Are you looking for some good blogs to read? Look no further!
Our fourth-annual social media blog contest generated over 750 nominations.
Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
With that in mind, here are 10 blogs that need to be at the top of your reading list.
#1: Social Fresh
Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.
Social Fresh is an excellent blog with an engaging editorial calendar.
Mobile Marketing: How to Reach Your Buyers Wherever They Are
Are you wondering how to use mobile marketing to grow your business?
If so, you might be intrigued by this fun fact: 4 billion people own a mobile phone. (Guess how many people own a toothbrush? 3.5 billion!)
In fact, as I write this article, I’m on a short visit to Kenya, where even a housemaid earning $85 a month routinely uses a mobile phone.
As more consumers use their mobile phones for multiple purposes, marketers like you will have the power to reach buyers at the exact time and place they’re looking for what you offer, explain Jeanne Hopkins and Jamie Turner in their new book, Go Mobile.
Go Mobile covers a lot of solid ground in mobile marketing, and while I cannot go into as much detail as I’d like, here’s a taste of what you can expect.
Authors’ Purpose
Jeanne Hopkins and Jamie Turner have set out to answer your most pertinent questions concerning mobile marketing such as SMS, MMS, mobile display ads, QR codes, mobile websites, mobile apps, location-based marketing and many other tools to increase your business revenue.
Their goal is to remove the shroud of mystery that surrounds mobile marketing so you can get started with your own campaign.
3 Steps to Determine if Social Local Mobile Is Right for Your Business
There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.
The term is SoLoMo and it stands for “social, local and mobile.”
What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.
You're probably familiar with many SoLoMo tools already.
Can Social Media Actually Make You Money?
If you’ve ever asked the question, “Can I make money with social media?“, you might have heard a variety of answers such as, “No!”, “Maybe” or “It depends.”
Rarely (if at all) have you heard the confident and unwavering response, “Yes, you can!”
In their book, How to Make Money with Social Media—An Insider’s Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there’s a big difference between people who make money with social media and people who don’t.
9 Tips for Optimizing Your Website for Mobile Users
Is your website meeting the needs of on-the-go mobile users?
When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.
Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
What follows are 9 best practices you can use to ensure your mobile site is as good as it can be.
About Mobile Users
But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile.
That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.
