Creating Persuasive Videos: How to Move Viewers to Action
Do you create marketing videos?
Are you wondering how to get people to go from passive observers to active participants?
To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview James Wedmore, author of The YouTube Marketing Book, founder of Video Traffic Academy and–in my opinion–one of the smartest video marketers on the planet.
James shares his knowledge and experience on video creation and taking your viewers to the next level.
You’ll learn the 5 important elements of what goes into persuasive video.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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How to Create Custom YouTube Thumbnails
Are you frustrated by the default random YouTube thumbnail option for your videos?
Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
From YouTube's Support Portal, instructions for uploading a custom thumbnail.
A Little Background
In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.” This original YouTube Partner Program consists of a selective club of content producers with a large audience and a ton of views.
6 Ways to Grow YouTube Subscribers and Your Exposure
Are you seeking more visibility for your YouTube videos?
Are you wondering how others do it?
If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.
Why YouTube Subscribers?
A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.
The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.
Businesses to Fully Embrace Social Media In 2012
The vast majority of Americans are actively using social media. Has your business acted on this fact?
Are you looking for a way to keep pace with the quickly evolving field of social media marketing?
If so, Social Media Examiner has some exciting news…
But first, consider this story.
Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.
Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?
3 New YouTube Changes and What They Mean for Businesses
Are you thinking about doing more with YouTube?
In December of 2011, YouTube unveiled their latest design and navigational changes to the world.
Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.
Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right?
This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on.
Ready? Here we go!
3 Ways to Use YouTube to Drive Traffic to Your Website
Are you wondering how to get people from YouTube to your website?
Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
5 Ways Your Old YouTube Videos Can Triple Their Visibility
Are you frustrated with your YouTube and video marketing efforts?
Most business owners test the “YouTube waters” by uploading a few videos, then walk away.
They return in a few weeks to notice each video has only a handful of views.
Is that your experience? If so, fret not! All is not lost…
In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.
