Blogging Basics: How to Write Blog Posts People Love to Read


social media how toAre you blogging for business?

Do you want people to come back for more after reading your blog for the first time?

Write posts that people love to read! The way you develop, write and organize content determines whether or not readers are attracted to your blog posts. And it’s not hard to do if you have a process.

In this article you’ll discover nine steps to a well-written blog post. These tips will help you create posts that are easy for readers to follow and digest, and make them loyal fans of your blog.

#1: Collaborate to Outline Your Topic

To start developing content for new posts, you need to collect ideas.

Because inspiration often occurs outside of the office, make a habit of saving ideas for titles, topics and even paragraphs in tools like Evernote, Google Drive or Basecamp as you think of them.

Now you can take the ideas you’ve collected and share them with interested groups inside your company (such as department heads or managers) to see if anyone can contribute even more examples or anecdotes to help you take the post further.

write a blog post people love

Discover basics for writing a blog post people love.

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How to Present Your Social Media ROI Report to the Boss


social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

istock 27815353 kpi image

Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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