Need some actionable tips you can put to use today?
We asked 10 content marketing experts for their best content marketing tips.
Here they are:
#1: Leverage the Power of Interviews
Without a doubt, one of my hottest content marketing tips is to do interviews… especially video interviews. In fact, it isn’t just hot… it’s downright freakin’ sexy.
Here is why you should add interviews to your content repertoire (big word!) in a fun numerical order:
- If you can ask questions and like talking to people, you can interview someone. No need to come up with blog topics, just ask away.
- Interviews are an incredible relationship-builder. Want to meet your favorite author? Connect with the influencers in your space? Nothing builds a relationship like a good ole interview (especially on video, as you will REALLY get to know someone).
- Replicable, replicable, replicable. There are plenty of interesting people out there in your niche to interview. I doubt you will run out of content. Not running out of content? That’s a good thing!
- Credibility by association. Ahhh, this is a good one. When people see you interviewing awesome people, they assume you are awesome. This is good. For example, people assume I’m probably pretty neat as I can be seen on-screen with Tim Ferriss, Seth Godin, Gary Vaynerchuk and more. You can be pretty neat too.
Do you want to know how to get started?
There is no easier way to build a platform quickly.
To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, you’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.
You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.
Be sure to check out the takeaways below after you watch the video.
I recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.
During this interview, you’ll learn about his latest book, his views on the state of the publishing industry and about his new venture The Domino Project.
Mike: Let’s start with Poke the Box. What exactly does “poke the box” mean?
Seth: If you’re a computer programmer and you want to figure out how something works, the way you do it is not by reading a manual or following a map. You do it by trying something, seeing what happens, learning from it and then trying something else. That’s how we figured out how the world worked when we were 5 years old, and it’s the way we figure out how to do something new in a changing world.
Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.
You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.
I recently interviewed Guy Kawasaki, co-founder of Alltop.com and the author of the bestselling book, The Art of the Start. His latest masterpiece is called Enchantment: The Art of Changing Hearts, Minds, and Actions.
In this interview we talk about what makes for great content, how he came up with the title of his latest book, what Enchantment means for business, why businesses need to embrace nobodies and how he promoted his book. (Be sure to listen to the MP3 of this interview below.)
Mike: Most of our readers are marketers and business owners. Can you explain what Alltop does for them and why they might find it useful?
Guy: One of the functions of marketers, PR people and social media people is they need to keep on top of things.
The vision of Alltop was that we should aggregate RSS feeds for people by topic and create essentially an online magazine rack so that you could go to one place and say, “Okay, these are all the social media blogs and websites aggregated in one place.” It’s the five most recent stories from each source, and we give you a preview of the first paragraph of each story so you can see if you really want to click through.
In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.
Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?
Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.