If your business is NOT there among the solutions when your customers are looking, you’re lost.
And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.
In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:
“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”
This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:
- Attracts links.
- Compels people to share it on social media.
- Meets the real needs of your customers.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.
In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.
Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.
Be sure to check below for the other takeaways.