What the Facebook Message Platform Means for Businesses

social media toolsAre you up to speed on Facebook’s new messaging platform? Have you considered how it could impact your business?

Last year, Mark Zuckerberg announced changes to Facebook’s messaging platform. Now you can integrate your email, text messages and chat messages into one platformFacebook. If you would like an @facebook.com email address, you can get that as well.

Putting it another way, “The platform has three components: seamless messaging, conversation history and social inbox. Conversation history places all one-to-one communications in a single strand, including chat, email or SMS,” reports DM News.

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Study Reveals Top 6 Social Media Goals for 2011

social media researchIn 2010, many businesses laid their social media foundations. In 2011, many wonder what social media marketers will tackle as their top priorities.

Altimeter Group‘s recent research reveals that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.

Jeremiah Owyang, industry analyst and Altimeter Group partner who focuses on customer strategy, recently delivered the keynote Social Business Forecast: 2011 The Year of Integration. He offered some extremely valuable survey results, insights and advice for businesses looking to expand their social media plans in 2011.

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Is Your Business Ready for the Now Revolution?

social media interviewsI recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.

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30 Social Media Predictions From 30 Social Media Pros

social media viewpointsHow will social media impact marketers and businesses in 2011? We sought expert opinions from a wide range of pros you’re likely familiar with.

Since we started Social Media Examiner in October 2009, we’ve published more than 280 articles. These original posts were written by dozens of social media professionals.

We decided to tap their knowledge and expertise to see what’s likely coming next year. Here are their predictions for where social media is headed in the next 12 months.

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