social media how toDo you want more people to see your Instagram content?

Are you using Instagram hashtags?

Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach.

In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram.

Why Hashtags Matter on Instagram

Instagram is a powerful social channel. With over 400 million users, an average of 80 million photos posted each day and 3.5 billion likes on any given day, it’s a valuable platform to include in your social media marketing mix.

But how can you get some of those 3.5 billion likes for your business? That’s simple: Use hashtags.

grow instagram reach with hashtags

Discover how to grow your Instagram reach with hashtags.

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social media how toWant more engagement on Instagram?

Have you considered posting infographics?

Introducing infographics into your Instagram marketing campaigns will attract more viewers and set you apart from other companies.

In this article you’ll find five ways to create infographics for Instagram.

create infographics on instagram

Discover how to create infographics for Instagram.

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social media how to

Is visual content part of your social media marketing?

Are you trying to decide whether to use Instagram or Snapchat?

Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value.

In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.

Snapchat and Instagram Stats

Instagram and Snapchat have more similarities than just being photo sharing platforms. They also have some commonality in how they both appeal to younger age groups, are mobile-driven and have large portions of their audience use the apps daily.

decide whether snapchat or instgram is ideal for your visual content

Discover how to decide whether Snapchat or Instagram is ideal for your visual content.

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social media how toDo you use Instagram for business?

Interested in running ads?

Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects.

In this article you’ll discover how to create Instagram ads for your business.

how to create instagram ads

Discover how to create instagram ads.

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social media how toDo you want to generate leads from Instagram?

Have you considered reaching out to influencers?

An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.

In this article you’ll discover how to run an influencer campaign on Instagram.

run an instagram influencer campaign

Discover how to run an Instagram influencer campaign.

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social media how toAre you using Instagram to market your business?

Want to direct followers to your website?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website.

drive website traffic with instagram

Discover how to drive website traffic with Instagram.

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Is your business on Instagram?

Are you curious about what to post?

To discover how to use images on Instagram, I interview Peg Fitzpatrick.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. Her clients include Motorola, Audi, Google, Virgin and others.

Peg will explore Instagram marketing ideas that are easy to put to use right away.

You’ll discover tools to use for your Instagram images.

podcast 164 peg fitzpatrick instagram images

Listen as Peg Fitzpatrick shares what marketers need to know about standing out on Instagram.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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social media research Are you using Instagram for your business?

Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Evolution of Instagram Ads

In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.

top media buy reasearch

Discover what research shows about Instagram’s ad rollout.

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social media how toAre you using Instagram to promote your business?

Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

In this article you’ll discover how to get more exposure for your brand on Instagram.

grow your instagram exposure

Discover how to grow your Instagram exposure.

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