Are you active on Instagram?

Have you considered experimenting with ads?

To find out how Instagram ads work, I interview Jenn Herman.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. Her blog, JennsTrends.com, has placed in our top social media blogs three years in a row. She also wrote an ebook called, How to Run a Successful Instagram Ad.

Jenn explores the differences and similarities between Facebook and Instagram ads.

You’ll discover how you can succeed with Instagram ads.

podcast 220 jenn herman

Listen as Jenn Herman shares what marketers need to know about advertising on Instagram.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media how toUnsure if your business can benefit from Snapchat or Instagram?

Wondering how other business-to-business (B2B) companies make use of these platforms?

There’s no reason to limit B2B social media marketing to LinkedIn and Twitter.

In this article, you’ll discover four ways you can use Snapchat and Instagram for business.

techniques to use snapchat or instagram for business to business marketing

Discover four ways to use Snapchat and Instagram for B2B.

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social media toolsDoes your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Why Instagram Apps?

Instagram recently passed 500 million active users.

To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience. If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in.

Finding the Apps

Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.

#1: Photo Editor by Aviary

Have you ever felt limited by Instagram’s settings? If so, download Photo Editor by Aviary for a complete range of effects and color correctors. Its smart “one-tap auto enhance” will help you render a gorgeous photo.

aviary app

Aviary Photo Editor provides a number of useful tools to edit your photos.

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social media how toIs video a part of your marketing?

Wondering how to best tailor your videos for the top social networks?

When you play to each social network’s audience’s expectations, your video will get more views and engagement.

In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.

tailor videos for each social network

Discover how to optimize your videos for popular social platforms.

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social media how toIs your business using Instagram?

Want to learn how to be more creative with Instagram?

By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans.

In this article, you’ll discover four creative Instagram accounts you can model in your own marketing.

creative ideas for businesses on instagram

Discover four creative ways to use Instagram for your business.

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social media how toAre you using Instagram for your business?

Do you have a plan to consistently deliver value to your followers?

To maximize engagement, you need a smart posting schedule.

In this article, you’ll discover how to improve your visibility in the Instagram news feed.

find best time to post to instagram

Discover how to optimize your posting schedule on Instagram.

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social media how toWhich is best for you: Snapchat Stories or Instagram Stories?

Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time.

In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories.

snapchat stories vs instagram stories

Discover the differences between Instagram Stories and Snapchat Stories.

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social media how toWant to learn how to publish Instagram Stories?

Wondering how engagement works for Instagram Stories?

Instagram Stories allow you to record live video or take photos with your smartphone and add them to a story that lasts for only 24 hours.

In this post, you’ll discover how to create Instagram Stories and respond to people who engage with your Stories.

use new instagram stories

Discover how to create Instagram Stories.

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social media how toDoes Instagram’s algorithm have you worried?

Are you looking for proven tactics to increase your visibility in the Instagram news feed?

In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.

tactics to use with instagram algorithm changes

Discover four ways to beat the Instagram algorithm.

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