Are you curious about what to post?
To discover how to use images on Instagram, I interview Peg Fitzpatrick.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. Her clients include Motorola, Audi, Google, Virgin and others.
Peg will explore Instagram marketing ideas that are easy to put to use right away.
You’ll discover tools to use for your Instagram images.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. 41 Comments
Have you thought about advertising on the platform?
Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.
In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.
Evolution of Instagram Ads
In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.
Want to increase your exposure?
Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.
In this article you’ll discover how to get more exposure for your brand on Instagram.22 Comments
Are you interested in the latest tips and tools for Instagram?
Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network.
We asked social media experts to share their hottest Instagram tips.
Here’s what they had to say.26 Comments
Interested in ways to drive sales with your posts?
A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.
In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.27 Comments
Have you considered reaching out to influencers?
Partnering with influencers increases reach, brand awareness and revenue.
In this article you’ll discover five brands tapping into the power of Instagram influencers.
Why Use Influencers on Instagram?
With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is no better way to showcase your brand’s offerings than partnering with social media influencers.27 Comments
Want to get more engagement from your followers?
If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.
In this article I’ll share seven tips for building an engaged Instagram following.29 Comments
Are your customers on Instagram?
Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.
In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.12 Comments