Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.
Are you looking for a resource to guide your Instagram marketing efforts?
Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.
Each of these articles will help you understand and master a specific part of marketing on the Instagram platform.
Do you want to use Instagram effectively for your business?
Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.
In this article I’ll explain how to use Instagram to drive big results for your business.
Do you use Instagram in your social media marketing?
Are you interested in growing your community on Instagram?
To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Sue helps businesses leverage the power of Instagram.
Sue explores what you need to know to improve your marketing and grow a community on Instagram.
You’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Want to make posting to Instagram more convenient?
Whether you’re in the middle of an event or on the road, there are scheduling tools to help you.
In this article I’ll share four tools to schedule Instagram updates.
Why Use Tools to Schedule Instagram Posts?
Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times.
If you’re using the native version of Instagram on a desktop, you can view Instagram content and interact with people you’re following, but you can’t upload anything.
While there are a few options available to upload photos and videos to Instagram from a computer, none of these lets you schedule your content.
Do you want to run contests on Instagram?
Adding Instagram contests to your social media mix can quickly expand your reach.
In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business.
Types of Instagram Contests
There are many kinds of Instagram contests. Here is a rundown of the top three:
Have you tried using Instagram?
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.
In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.
Establish a Large Community Base
Do you want your Instagram posts to be seen by more people?
You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.
In this article you’ll discover how hashtags make your Instagram images and video more discoverable.
How Instagram Hashtags Work
While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.
Do you want to know what works?
You can maximize your chances of Instagram success by watching what’s working for others.
In this article I’ll show you five examples of businesses growing their Instagram followers.
#1: Invite Engagement
Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.
However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.