Instagram Ad Rollout Will Make It the Top Media Buy: New Research


social media research Are you using Instagram for your business?

Have you thought about advertising on the platform?

Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget.

In this article you’ll discover findings from studies about Instagram’s current reach, and the potential to reach targeted audiences with ads.

Evolution of Instagram Ads

In December 2014, Instagram reported its user base hit 300 million, 64.2 million from the U.S. alone. More exciting to brands and marketers than strict user numbers, however, was the engagement rate. Instagram users like, comment and re-gram at a rate of between 3.1% (Socialbakers research) to 4.2% (Forrester research). Comparably, Twitter and Facebook posts have engagement rates of .07% and below.

top media buy reasearch

Discover what research shows about Instagram’s ad rollout.

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How to Grow Your Instagram Exposure


social media how toAre you using Instagram to promote your business?

Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

In this article you’ll discover how to get more exposure for your brand on Instagram.

grow your instagram exposure

Discover how to grow your Instagram exposure.

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13 Instagram Marketing Tips From the Experts


social media toolsWant to improve your Instagram marketing?

Are you interested in the latest tips and tools for Instagram?

Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network.

We asked social media experts to share their hottest Instagram tips.

Here’s what they had to say.

instagram marketing tips

Discover 13 Instagram marketing tips from the experts.

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How to Craft Instagram Posts That Drive Sales


social media how toDo you use Instagram to promote your products and services?

Interested in ways to drive sales with your posts?

A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.

In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.

instagram posts that drive sales

Discover how to craft Instagram posts that drive sales.

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5 Brands on Instagram That Succeed With Influencer Marketing


social media how toAre you looking to increase your visibility on Instagram?

Have you considered reaching out to influencers?

Partnering with influencers increases reach, brand awareness and revenue.

In this article you’ll discover five brands tapping into the power of Instagram influencers.

Why Use Influencers on Instagram?

With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is no better way to showcase your brand’s offerings than partnering with social media influencers.

five brands succeeding with instagram influencer marketing

Discover five brands succeeding with Instagram influencer marketing.

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7 Ways to Build an Engaged Instagram Following


social media how toDo you have an Instagram account?

Want to get more engagement from your followers?

If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.

In this article I’ll share seven tips for building an engaged Instagram following.

build an engaged instagram following

Discover seven tips for building an engaged Instagram following.

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New Research Reveals Instagram Users Like to Shop


social media researchIs Instagram part of your social marketing mix?

Are your customers on Instagram?

Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.

instagram research shows users are shoppers

Discover new research that shows Instagram users are shoppers.

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How to Find and Remove Fake Followers from Twitter and Instagram


social media toolsAre fake followers clogging your social media accounts?

Would you like to get rid of them?

Chances are you have some fake followers on Instagram and Twitter. You might even be following some fake accounts, yourself.

In this article you’ll discover four tools to help you find and remove fake followers from Twitter and Instagram.

Concerned About Fake Followers?

Fake followers on social media accounts clutter your stream, reduce your engagement, expose you (and your legitimate followers) to phishing or spam and put you at risk for having your account deleted. And fake followers can’t buy your product or service!

find and remove fake twitter and instagram follwers

Discover how to find and remove fake followers on Instagram and Twitter.

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How to Run an Instagram Contest: Four Easy Steps


social media how toIs your company active on Instagram?

Want to host a contest to build excitement about your business?

Instagram makes it easy to run quick contests that engage your audience and build your fan base.

In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.

run instagram contest

Discover 4 steps to running an Instagram contest.

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