How to Use Instagram Hashtags to Expand Your Reach

social media how toIs your business marketing on Instagram?

Do you want your Instagram posts to be seen by more people?

You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.

In this article you’ll discover how hashtags make your Instagram images and video more discoverable.

How Instagram Hashtags Work

While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.

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Hashtags have become an integral part of Instagram marketing.

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

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One of many posts in the #whereintheworld series.

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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram?

Are you wondering how to build a loyal following?

I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. She’s found great success with Instagram and now teaches other small businesses how to do the same with her Instagram Impact course, and has a new podcast called Build Your Tribe.

Chalene shares how she creatively used Instagram to grow her business.

You’ll discover how to take your Instagram marketing to the next level.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Make Your Company Stand Out on Instagram

social media how toDo you want to attract more followers on Instagram?

Are you using Instagram to its full potential?

Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.

In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

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Instagram is an important part of your social media marketing efforts. Image: Shutterstock.

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Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing?

Are you wondering how you can grow an Instagram following that will build your business?

To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. She’s author of the ebook, The Ultimate Beginner’s Guide to Instagram.

Jenn shares why marketers should consider Instagram for their business.

You’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Increase Your Instagram Visibility: 5 Tips

social media how to Do you want more people to notice you on Instagram?

Have you looked at how other brands are increasing their Instagram visibility?

With the right pictures and tactics, you can create a stronger Instagram presence.

In this article you’ll discover five ways you can build visibility on Instagram.

instagram app

Get people to notice you on Instagram.

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How to Get Your Business Started on Instagram: 5 Tips

social media how toAre you looking for ways to get your business started on Instagram?

Do you have an Instagram account, but are unsure how to use it?

Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.

In this article I’ll show you five tips on how to use Instagram for your business.

Why Use Instagram?

As the popularity of photo sharing apps continues to rise, more and more businesses and marketers are using Instagram.

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4 Ways to Network with Instagram Direct

social media how to

Do you know how to connect with others on Instagram?

Are you using Instagram as a networking tool?

Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers.

In this article, you’ll find out how Instagram Direct can help you build a larger network.

What is Instagram Direct?

Similar to Snapchat, Instagram Direct allows users to send pictures and video to others privately–like a direct message on Twitter or a private message on Facebook.

Only you and the person or group you send the message to can see the content.

instagram direct feature

Instagram’s new Direct feature lets you share pictures and video privately.

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5 Instagram Tools to Better Manage Your Marketing

social media toolsIs your business using Instagram?

Do you need better tools?

Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.

Here are five Instagram tools to help you become more efficient with Instagram.

Why Instagram?

Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.

Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.

google trends instagram search report

Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity.

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