5 Ways to Improve Your Instagram Marketing

social media how toIs there a place for Instagram in your marketing plan?

Do you want to use Instagram effectively for your business?

Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.

In this article I’ll explain how to use Instagram to drive big results for your business.

improve instagram marketing

Find 5 ways to improve your Instagram marketing.

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Instagram Growth: How to Build a Community on Instagram

Do you use Instagram in your social media marketing?

Are you interested in growing your community on Instagram?

To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Sue helps businesses leverage the power of Instagram.

Sue explores what you need to know to improve your marketing and grow a community on Instagram.

You’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.

how to build a community on instagram

Listen as Sue B. Zimmerman shares tips for building a community on Instagram.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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4 Instagram Tools for Scheduling Instagram Updates

social media toolsIs Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates.

Why Use Tools to Schedule Instagram Posts?

Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times. If you’re using the native version of Instagram on a desktop, you can view Instagram content and interact with people you’re following, but you can’t upload anything. While there are a few options available to upload photos and videos to Instagram from a computer, none of these lets you schedule your content.

instagram scheduling tools

Find Instagram tools for scheduling Instagram updates.

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How to Run a Successful Instagram Contest

social media how toIs Instagram part of your social media marketing?

Do you want to run contests on Instagram?

Adding Instagram contests to your social media mix can quickly expand your reach.

In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business.

Types of Instagram Contests

There are many kinds of Instagram contests. Here is a rundown of the top three:

run an instagram contest

Learn how to run 3 different kinds of contests on Insagram.

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How to Use Instagram to Promote Your Products

social media how toAre you using social media to reach new customers?

Have you tried using Instagram?

Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.

In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. 

promote products on instagram

Find out how to use Instagram to promote your products.

Establish a Large Community Base

Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.

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How to Use Instagram Hashtags to Expand Your Reach

social media how toIs your business marketing on Instagram?

Do you want your Instagram posts to be seen by more people?

You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.

In this article you’ll discover how hashtags make your Instagram images and video more discoverable.

How Instagram Hashtags Work

While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.

hashtag article image

Hashtags have become an integral part of Instagram marketing.

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

starbucks image

One of many posts in the #whereintheworld series.

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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram?

Are you wondering how to build a loyal following?

I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. She’s found great success with Instagram and now teaches other small businesses how to do the same with her Instagram Impact course, and has a new podcast called Build Your Tribe.

Chalene shares how she creatively used Instagram to grow her business.

You’ll discover how to take your Instagram marketing to the next level.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Make Your Company Stand Out on Instagram

social media how toDo you want to attract more followers on Instagram?

Are you using Instagram to its full potential?

Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.

In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

shutterstock instagram image 19773290

Instagram is an important part of your social media marketing efforts. Image: Shutterstock.

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