6 Powerful Ways to Improve Your Social Mobile Marketing

social media how toAre your customers and prospects wandering around with smart phones?

Do you want to tap into the social power of mobile users?

Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.

Why Mobile?

Mobile is unavoidable—that much is clear.

Over half of US residents own a smartphone or tablet, and around half of those are using the top social media apps available on those devices.

Leveraging these mobile social networks can be challenging.

In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.

#1: Tweak Your Facebook Activities for Mobile Users

Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.

However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.

facebook mobile app

Many Facebook users browse the network from a mobile device.

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26 Tips for Using Instagram for Business

social media how toAre you wondering how to use images and short video to enhance your customers’ experience?

Have you considered creating a brand profile on Instagram to make your brand visible to a new market?

Getting started on Instagram is fairly straightforward.

Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.

It’s what to do next that presents a difficulty for many brands.

What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.

#1: Acquaint Yourself With How to Use Instagram for Business

Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.

instagram blog

Instagram's blog will help keep you in the know.

Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.

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Instagram Marketing: How to Get Started With Instagram

Do you use Instagram for your business?

Are you wondering how Instagram can help with your marketing?

To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.

Sue shares the strategy behind her Instagram success.

You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Ways to Use Video to Improve Your Social Media Marketing

social media how toAre you thinking about adding videos to your social media mix?

Do you want to boost your awareness and increase engagement?

Social media networks provide a lot of video options.

From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.

In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.

#1: Vine Video

For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.

vine video

Showing off products at Walgreens in a Vine video.

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How to Use Instagram Video for Marketing

social media how toDo you want to share short visual stories with your fans?

Have you experimented with Instagram video?

They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!

Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.

In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.

instagram intro

Instagram video has some interesting features for social media marketers.

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Instagram Videos: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Video Now on Instagram: Instagram users now have another way to share stories: video. “When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera.”

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