Is there a place for time-lapse video in your marketing?
It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.
In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”
Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Do you want to know what works?
You can maximize your chances of Instagram success by watching what’s working for others.
In this article I’ll show you five examples of businesses growing their Instagram followers.
#1: Invite Engagement
Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.
However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.
Do you want to tap into the social power of mobile users?
Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.
Mobile is unavoidable—that much is clear.
Leveraging these mobile social networks can be challenging.
In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.
#1: Tweak Your Facebook Activities for Mobile Users
Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.
Have you considered creating a brand profile on Instagram to make your brand visible to a new market?
Getting started on Instagram is fairly straightforward.
Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
It’s what to do next that presents a difficulty for many brands.
What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.
#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.
Are you wondering how Instagram can help with your marketing?
To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.
Sue shares the strategy behind her Instagram success.
You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of Instagram Video, video is fast becoming an essential part of any business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5 platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets you create simple, six-second looping videos to share on Twitter and Facebook.
Have you experimented with Instagram video?
They recently unveiled a video feature for their mobile app that transforms their already-powerful photo sharing network into a multimedia dynamo!
Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community.
In this article, we’ll explore 6 ways that you can use the new video feature to create visually compelling stories and promote your brand and marketing message online.