How to Drive Website Traffic With Instagram

social media how toAre you using Instagram to market your business?

Want to direct followers to your website?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website.

drive website traffic with instagram

Discover how to drive website traffic with Instagram.



13 Instagram Marketing Tips From the Experts

social media toolsWant to improve your Instagram marketing?

Are you interested in the latest tips and tools for Instagram?

Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network.

We asked social media experts to share their hottest Instagram tips.

Here’s what they had to say.

instagram marketing tips

Discover 13 Instagram marketing tips from the experts.



7 Ways to Use Video to Boost Your Social Media Marketing

social media how toDo you use videos in your marketing?

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts.

#1: Greet Facebook Fans With a Featured Video

Facebook allows you to select a featured video that will appear in your page’s About section.

use video to boost social media efforts

Discover seven ways to use video to boost your social media efforts.



How to Create Social Videos With Your Smartphone

social media how toAre you using video to promote your brand?

Do you want to create videos without having costly equipment?

If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.

In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone.

create social videos

Learn how to create social videos using your phone.



How to Improve Your Social Media Ads Using Brain Science

social media how to

Are you advertising on social media?

Do you want more attention for your social media ads?

The way you design your ad impacts how much attention it gets with social media.

In this article you’ll discover what the brain pays attention to and tactics for holding that attention.

How Attraction Works

Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.

In other words, it decides what you pay attention to.

improve social media ads

Find out how to improve your social media ads using brain science.



8 Ways to Use Hyperlapse Video from Instagram

social media how to Does your business use Instagram?

Is there a place for time-lapse video in your marketing?

It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.

In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

use hyperlapse video

Find ways you can use Hyperlapse video on Instagram.

Why Hyperlapse?



Pinterest Business Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”

pinterest business analytics

Use Pinterest Business Analytics to “get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.”



How to Get Started With Visual Content Marketing

social media how to Do you want to use visual content in your social media marketing?

Do you need help getting started?

You don’t have to be a professional designer or photographer to create interesting images and video.

In this article I’ll share tools and tips for adding visual content to your marketing mix.

visual content tools and tips

Get started with visual content.



5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

starbucks image

One of many posts in the #whereintheworld series.



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