Do you keep text and image updates separate?
Have you considered how text and visual content complement each other?
Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.
In this article I’ll show you seven ways companies are using visual content to get better overall engagement.
Do you want your Instagram posts to be seen by more people?
You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.
In this article you’ll discover how hashtags make your Instagram images and video more discoverable.
How Instagram Hashtags Work
While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.
Do you want to know what works?
You can maximize your chances of Instagram success by watching what’s working for others.
In this article I’ll show you five examples of businesses growing their Instagram followers.
#1: Invite Engagement
Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.
However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.
Are you wondering how to build a loyal following?
I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. She’s found great success with Instagram and now teaches other small businesses how to do the same with her Instagram Impact course, and has a new podcast called Build Your Tribe.
Chalene shares how she creatively used Instagram to grow her business.
You’ll discover how to take your Instagram marketing to the next level.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Do you know how to connect with others on Instagram?
Are you using Instagram as a networking tool?
Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers.
In this article, you’ll find out how Instagram Direct can help you build a larger network.
What is Instagram Direct?
Similar to Snapchat, Instagram Direct allows users to send pictures and video to others privately–like a direct message on Twitter or a private message on Facebook.
Only you and the person or group you send the message to can see the content.