Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures?
Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans.
Why Customer Instagram Pictures?
Instagram was the fastest-rising social media channel for brands in 2013.
You probably already know it’s an effective platform for branding and marketing your products and growing your community.
But what you may not know is that Instagram is a powerful tool to collect customer-created content you can reuse to your advantage.
#1: Enhance Your Online (and Offline) Store With Customer Photos
Visuals greatly impact the behavior of shoppers. Most brands just snap a photo of the product and share it across all social channels, which may work sometimes. But you can take it a step further by crowdsourcing photos on Instagram.
When customers see photos of other “regular” people using a product, they’re more likely to buy. Why? This kind of social proof is a powerful motivator. Visitors gain trust by seeing others use the products they are about to buy.
Let’s take the clothing industry, for example. The biggest mistake clothing brands make on Instagram is showing bland product photos—clothing worn by hired models, usually with a white background.
Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.
Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media “advertising,” and regulates what wineries can do.
The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking.
“We don’t fool around with the TTB regulations,” said Katie Leonardini, direct sales manager for Whitehall Lane. But that hasn’t stopped them from successfully using social media to grow a loyal fan base outside the tasting room. This in turn has increased both wine club membership and direct sales. Here’s how they do it.