New Research Reveals Instagram Users Like to Shop


social media researchIs Instagram part of your social marketing mix?

Are your customers on Instagram?

Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.

instagram research shows users are shoppers

Discover new research that shows Instagram users are shoppers.

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New Social Media Research That Could Change Your Strategy


social media research Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.

In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.

social logins by industry, social media facts

Facebook login trumps all other social logins or registration requiring username and password.

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