How to Enhance Your Instagram Web Profile for Improved Exposure
Does your business use Instagram?
Have you checked out Instagram since they released user profiles on the web?
Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).
But all that changed with the recent introduction of web profiles.
Here’s what marketers need to know.
Why Instagram Web Profiles Matter
These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.
Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.
An example of the new Instagram web profiles.
For community managers, it’s a plus to have the ability to update and manage your accounts on the web. Having said that, Instagram web profiles aren’t necessarily a game-changer. 
5 Ways Marketers Can Use Instagram
Have you noticed how more marketers are using images in their social media marketing?
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
Why Instagram?
In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.
However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.
Search for "marketing" on Instagram.
When creating your marketing strategy, do not forget about this great—yet underutilized—platform.
