Have you considered creating a brand profile on Instagram to make your brand visible to a new market?
Getting started on Instagram is fairly straightforward.
Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
It’s what to do next that presents a difficulty for many brands.
What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.
#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.
Have you checked out Instagram since they released user profiles on the web?
Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).
But all that changed with the recent introduction of web profiles.
Here’s what marketers need to know.
Why Instagram Web Profiles Matter
These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.
Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.
However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.
When creating your marketing strategy, do not forget about this great—yet underutilized—platform.