social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on the application, up from 8 billion in February.”

YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped: YouTube launched Bumper ads, “a new six-second video format… [that is] ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” Here’s an example of a bumper ad from an early tester, Atlantic Records:

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.” These new features are also available for Instagram video ads.

facebook ad purchasing and planning

“Advertisers are now able to use U.S. Nielsen designated market areas (DMAs) through TRP Buying for Facebook and Instagram ads.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Opens API to Desktop Apps, Drones and Cameras: The Facebook Live API allows “developers and publishers to join forces to build immersive and interactive live video experiences on Facebook.” See an example of a Live show broadcast, here.

facebook live broadcast from daily burn

“When you combine the Live API with Facebook’s Graph API, you gain access to your live video’s comments, reactions, and mentions.”

Facebook Challenges Freebooting with Rights Manager: Facebook launched Rights Manager, “a set of admin and workflow tools that help publishers and creators manage and protect their video content on Facebook at scale.”

facebook right manager tool

Facebook Rights Manager gives “video publishers the confidence that their content is protected across Facebook” and provides “increased flexibility and greater control over the use of their video.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Updates Chat Feature and Adds Auto-Advance Stories: With Snapchat’s new Chat 2.0, “you can start by sending a few chats, and when your friend shows up, start talking or video chatting instantly with one tap.” Snapchat is also introducing Auto-Advance Stories. “When you finish a Story, the next one begins automatically – simply swipe to skip ahead, or pull down to exit!”

snapchat chat feature

Snapchat’s goal is to “emulate the best parts of face-to-face conversation” through its updated chat feature.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Adds New Daily Video Breakdowns: Facebook added “new daily breakdowns for video metrics,” which “gives Page owners a better understanding of when their audiences are watching their videos” and provides “a more detailed picture of performance that [Facebook hopes] will help publishers inform their video strategies.”

facebook daily video metrics

Facebook page owners can access day-by-day breakdowns for Minutes Viewed, Views, and 10-second Views.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”

Splash Launches Social Sharing Platform for VR: Splash is a new a “Snapchat-like platform for casual sharing in virtual reality” that “allows you to quickly share 360-degree videos of your surroundings that can be viewed on both smartphones and VR headsets like Google Cardboard.” Splash is currently available on iOS only.

alt text

“Create and share videos in 360 with friends using only your phone!”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Prioritizes Facebook Live Videos in News Feed: Facebook announced that it is “making a small update to News Feed so that Facebook Live Videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”

LinkedIn Introduces Account Targeting: LinkedIn launched LinkedIn Account Targeting, “a new way to run effective account-based marketing campaigns on [the LinkedIn] platform.”

linkedin account targeting

“This exciting new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.”

facebook canvas

“Canvas is available to advertisers around the world starting today.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to all publishers – of any size, anywhere in the world.”

facebook instant articles open to all publishers

“Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.”

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