social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that complement, rather than detract from, people’s experience online,” Facebook expanded its Ad Preference tools “to give people even more control over… the ads they see” in their news feed. Users can now add or remove interests from their ad preferences, as well as “stop seeing ads from businesses or organizations who have added them to their customer lists.” With the rollout of these powerful user controls for ads, Facebook also announced that ad-blocking software will no longer work when accessing the social network on desktop.

facebook ad preferences

Facebook’s new ad preferences and controls allow users to “easily customize the ads you see in your News Feed.”

FTC Tightens Disclosure Rules for Influencers: According to the Federal Trade Commission, “users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored – common forms of identification – are not always enough.” Bloomberg reports that the FTC plans to increase the requirements for disclosure on sponsored posts and is putting the onus on the advertisers to make sure that any compensation for influencers, including free products or services, is disclosed and prominently displayed.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Improves YouTube Ad Experience: Google introduced two new ecommerce features on YouTube that give retailers “more control over branding” on TrueView for shopping ads. The new features include companion banners, “a new interactive banner appearing next to the video that lets viewers scroll through products while the video is playing next to it”; and product picker, which “lets advertisers easily choose and prioritize which of their products are featured as cards in a TrueView for shopping campaign.” These updates are rolling out “globally beginning now where TrueView for shopping is available.”

youtube companion banners

TrueView companion banners on YouTube appear next to the video and let viewers scroll through products while the video is playing next to them.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Introduces Memories Feature: “Memories is a new way to save Snaps and Stories on Snapchat.” This new feature creates “a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!” This new feature provides a default camera roll for snaps, searchability by captions or recognizable objects, and a way to keep sensitive content private. Memories also allows users to access previously shot photos and videos saved in Memories “to create new Stories… or even combine different Stories into a longer narrative.” Snapchat is “rolling out Memories selectively over the next month or so.” It will eventually be available globally on iOS and Android.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” with the launch of live streaming on its mobile app. Mobile live streaming on YouTube “will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.” YouTube launched this new capability to a select group of users at VidCon and “will be rolling it out more widely soon.”

youtube mobile live video

YouTube launched mobile live streaming with select partners including The Young Turks at VidCon and “will be rolling it out more widely soon.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Updates Stories and Discover Pages: “The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.” TechCrunch reports that this recent update makes “professionally made and community-curated content just as attractive as what friends share on the app” and “should make building the channels more lucrative for publishers.”

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social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the only tradeoff for the Continuous Live Video API is that “unlike [the] normal Facebook Live stream, there’s no option to let people replay the stream later or rewind to earlier.” Facebook also rolled out a new geogating feature to the Live API, which allows publishers to “make a video visible only to people in a particular location if that’s where it’s most relevant or they only have limited broadcast rights.”

facebook live continuous broadcast

Explore.org uses Facebook’s Continuous Live Video API to power its nature cams.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Interactive Live Broadcast Map: Facebook introduced an “interactive map that shows you [public Facebook Live] streams that you can tune into in real-time” from all over the world and “who’s watching the video you’ve selected.” The Next Web reports that this new feature “has been around for the past month, but it’s now easier to find on Facebook’s desktop site.” The interactive map is rolling out slowly throughout the world, but there’s been no word on when it will be available globally.

facebook live interactive map

Facebook rolled out an interactive map that shows you public Facebook Live streams from around the world that you can tune into in real time.

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