Are you using Instagram to its full potential?
Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.
In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.
Are you wondering how you can grow an Instagram following that will build your business?
To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. She’s author of the ebook, The Ultimate Beginner’s Guide to Instagram.
Jenn shares why marketers should consider Instagram for their business.
You’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Have you looked at how other brands are increasing their Instagram visibility?
With the right pictures and tactics, you can create a stronger Instagram presence.
In this article you’ll discover five ways you can build visibility on Instagram.
Do you know how to connect with others on Instagram?
Are you using Instagram as a networking tool?
Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers.
In this article, you’ll find out how Instagram Direct can help you build a larger network.
What is Instagram Direct?
Similar to Snapchat, Instagram Direct allows users to send pictures and video to others privately–like a direct message on Twitter or a private message on Facebook.
Only you and the person or group you send the message to can see the content.
Is your business using Instagram?
Do you need better tools?
Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.
Here are five Instagram tools to help you become more efficient with Instagram.
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.
Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.
Have you considered Instagram as a key marketing tool?
If you’re not on Instagram or haven’t applied your resources there, it’s time to start.
Instagram has 75 million daily users and multiple opportunities to reach your target audience.
In this article, you’ll discover eight ways you can use Instagram to increase your reach, engagement and sales.
Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures?
Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans.
Why Customer Instagram Pictures?
Instagram was the fastest-rising social media channel for brands in 2013.
You probably already know it’s an effective platform for branding and marketing your products and growing your community.
But what you may not know is that Instagram is a powerful tool to collect customer-created content you can reuse to your advantage.
#1: Enhance Your Online (and Offline) Store With Customer Photos
Visuals greatly impact the behavior of shoppers. Most brands just snap a photo of the product and share it across all social channels, which may work sometimes. But you can take it a step further by crowdsourcing photos on Instagram.
When customers see photos of other “regular” people using a product, they’re more likely to buy. Why? This kind of social proof is a powerful motivator. Visitors gain trust by seeing others use the products they are about to buy.
Let’s take the clothing industry, for example. The biggest mistake clothing brands make on Instagram is showing bland product photos—clothing worn by hired models, usually with a white background.
Are you wondering how the social media landscape is changing for users?
Wondering where you should focus your social media activities?
Pew Research has released a brand-new study, which shows how American users have diversified their social media use.
Here are four noteworthy ways social media use is changing for American users:
#1: Facebook—Still Popular, but not Always “Platform of Choice”
The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.
Have you considered creating a brand profile on Instagram to make your brand visible to a new market?
Getting started on Instagram is fairly straightforward.
Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
It’s what to do next that presents a difficulty for many brands.
What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.
#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business.