How to Use Instagram to Promote Your Products

social media how toAre you using social media to reach new customers?

Have you tried using Instagram?

Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.

In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. 

promote products on instagram

Find out how to use Instagram to promote your products.

Establish a Large Community Base

Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.

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How to Optimize Your Content for the Top 5 Social Networks

social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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How to Use Instagram Hashtags to Expand Your Reach

social media how toIs your business marketing on Instagram?

Do you want your Instagram posts to be seen by more people?

You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.

In this article you’ll discover how hashtags make your Instagram images and video more discoverable.

How Instagram Hashtags Work

While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.

hashtag article image

Hashtags have become an integral part of Instagram marketing.

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Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing?

Are you wondering how you can grow an Instagram following that will build your business?

To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. She’s author of the ebook, The Ultimate Beginner’s Guide to Instagram.

Jenn shares why marketers should consider Instagram for their business.

You’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Increase Your Instagram Visibility: 5 Tips

social media how to Do you want more people to notice you on Instagram?

Have you looked at how other brands are increasing their Instagram visibility?

With the right pictures and tactics, you can create a stronger Instagram presence.

In this article you’ll discover five ways you can build visibility on Instagram.

instagram app

Get people to notice you on Instagram.

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How to Get Your Business Started on Instagram: 5 Tips

social media how toAre you looking for ways to get your business started on Instagram?

Do you have an Instagram account, but are unsure how to use it?

Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.

In this article I’ll show you five tips on how to use Instagram for your business.

Why Use Instagram?

As the popularity of photo sharing apps continues to rise, more and more businesses and marketers are using Instagram.

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4 Ways to Network with Instagram Direct

social media how to

Do you know how to connect with others on Instagram?

Are you using Instagram as a networking tool?

Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers.

In this article, you’ll find out how Instagram Direct can help you build a larger network.

What is Instagram Direct?

Similar to Snapchat, Instagram Direct allows users to send pictures and video to others privately–like a direct message on Twitter or a private message on Facebook.

Only you and the person or group you send the message to can see the content.

instagram direct feature

Instagram’s new Direct feature lets you share pictures and video privately.

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8 Ways You Can Create a Winning Instagram Profile

social media how toDo you want to attract more attention from fans and followers?

Have you considered Instagram as a key marketing tool?

If you’re not on Instagram or haven’t applied your resources there, it’s time to start.

Instagram has 75 million daily users and multiple opportunities to reach your target audience.

In this article, you’ll discover eight ways you can use Instagram to increase your reach, engagement and sales.

nike instagram profile

Tap into Instagram’s highly engaged audience to promote your products and services.

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

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