How to Use Hashtags on Instagram to Grow Your Reach

social media how toDo you want more people to see your Instagram content?

Are you using Instagram hashtags?

Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach.

In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram.

Why Hashtags Matter on Instagram

Instagram is a powerful social channel. With over 400 million users, an average of 80 million photos posted each day and 3.5 billion likes on any given day, it’s a valuable platform to include in your social media marketing mix.

But how can you get some of those 3.5 billion likes for your business? That’s simple: Use hashtags.

grow instagram reach with hashtags

Discover how to grow your Instagram reach with hashtags.



Snapchat or Instagram? Deciding Which Platform Is Ideal for Your Visual Content

social media how to

Is visual content part of your social media marketing?

Are you trying to decide whether to use Instagram or Snapchat?

Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value.

In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.

Snapchat and Instagram Stats

Instagram and Snapchat have more similarities than just being photo sharing platforms. They also have some commonality in how they both appeal to younger age groups, are mobile-driven and have large portions of their audience use the apps daily.

decide whether snapchat or instgram is ideal for your visual content

Discover how to decide whether Snapchat or Instagram is ideal for your visual content.



9 Instagram Tips and Tools for Marketers

social media how toAre you using Instagram for your business?

Want to get more from your marketing efforts?

Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.

In this article you’ll discover nine tips and tools to improve your Instagram marketing.

9 instagram tips and tools for marketers

Discover nine Instagram tips and tools for marketers.



Pinterest Adds Location Data to Pins for Retailers: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Improves Place Pins With Better Location Data: “Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses and store hours.”

pinterest expands place pins

“Now each Pin includes a preview of where it lives on the map. Tap to get all the details, including other Pins from that spot and tips from people who’ve been there.”



How to Drive Website Traffic With Instagram

social media how toAre you using Instagram to market your business?

Want to direct followers to your website?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website.

drive website traffic with instagram

Discover how to drive website traffic with Instagram.



Instagram Images: How to Stand Out on Instagram

Is your business on Instagram?

Are you curious about what to post?

To discover how to use images on Instagram, I interview Peg Fitzpatrick.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. Her clients include Motorola, Audi, Google, Virgin and others.

Peg will explore Instagram marketing ideas that are easy to put to use right away.

You’ll discover tools to use for your Instagram images.

podcast 164 peg fitzpatrick instagram images

Listen as Peg Fitzpatrick shares what marketers need to know about standing out on Instagram.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



How to Grow Your Instagram Exposure

social media how toAre you using Instagram to promote your business?

Want to increase your exposure?

Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content.

In this article you’ll discover how to get more exposure for your brand on Instagram.

grow your instagram exposure

Discover how to grow your Instagram exposure.



How to Craft Instagram Posts That Drive Sales

social media how toDo you use Instagram to promote your products and services?

Interested in ways to drive sales with your posts?

A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.

In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.

instagram posts that drive sales

Discover how to craft Instagram posts that drive sales.



New Research Reveals Instagram Users Like to Shop

social media researchIs Instagram part of your social marketing mix?

Are your customers on Instagram?

Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform.

In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing.

instagram research shows users are shoppers

Discover new research that shows Instagram users are shoppers.



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