How to Enhance Your Instagram Web Profile for Improved Exposure

social media how toDoes your business use Instagram?

Have you checked out Instagram since they released user profiles on the web?

Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).

But all that changed with the recent introduction of web profiles.

Here’s what marketers need to know.

Why Instagram Web Profiles Matter

These new profiles act as an extension of the Instagram mobile app, with users now being able to comment, follow, like and view other photos on the web.

Brands, marketers and users alike can use these web profiles to encourage engagement and interaction outside of the mobile app.

starbucks instagram web profile

An example of the new Instagram web profiles.

For community managers, it’s a plus to have the ability to update and manage your accounts on the web. Having said that, Instagram web profiles aren’t necessarily a game-changer.

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Instagram Badges: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Launches Embeddable Badges: These new Instagram badges can “help you link to and promote your Instagram web profile.” Businesses now have a way to promote their Instagram profiles online.

instagram badges

"Instagram badges are available in a range of sizes and can be added to your website, blog or anywhere that you want to link to your Instagram web profile."

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