As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.
New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits certain use cases particularly well.
But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons of time.
When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.
A well-designed business blog:
- Uses visual interest to make posts easy to read
- Brands your business in a consistent way
- Places useful information in places where it is easy to find
- Isn’t cluttered with things that aren’t helping you promote your business
- Makes it easy for readers to do what you want them to do
I recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.
In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.
HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience.