Do You Have Social Media Clout?
When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.
“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”
Exactly.
So why would you want to broadcast your online message to millions of people who couldn’t care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline? 
6 Social Media Success Metrics You Need to Track
People who say social media isn’t measurable aren’t looking very hard.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.
5 Ways to Effectively Manage Your Online Reputation
Are you a Sketchy Sam or a Likeable Laura? When it comes down to doing business with someone, there’s no doubt that reputation is a major factor in making a decision.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?
More importantly, in the transparent business world we now live in, are you AWARE of your reputation… and are you doing something about it?
Busting the Top 3 Guest Blogging Myths
What’s smarter? Putting all your eggs into your own blog basket or placing a few real fine blog posts on another person’s blog? If you’ve pondered these thoughts, keep reading…
Guest blogging has been around for a long time, but it’s an especially hot topic now. With the concept becoming even hotter daily, it’s quite natural that myths emerge.
This post looks at three myths around guest blogging that have been actively discussed recently.
Myth #1: Guest Blogging Is a Waste of Time
“Why would I spend so much time arranging, discussing and writing a post to get just one or two links from the very bottom of my article?”
Are You Using Social Media as Social Proof?
Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?
You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.
First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof.
Dealing With Employees Who Are Social Media Celebrities
One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.
But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.
4 Ways Social Media Is Changing Your Relationships
One main facet of social media is its emphasis on creating and maintaining relationships.
All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.
What’s interesting is social media is changing the foundation of the ways we relate. This article will examine how social media is changing our interpersonal psychology and what you can do about it.
4 Ways to Measure Social Media and Its Impact on Your Brand
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness?
The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer.
However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.
Defining Terms
To start, let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience. For those looking to get ahead of the curve on social media measurement, the first step is to align your social media metrics with metrics your company is already comfortable with.
How to Use Social Media for Crisis Management
When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.
However, many businesses are starting to use social media as a tool for listening and providing customer service.
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model.
6 Powerful Social Media Persuasion Techniques
Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence.
So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence” that are hardwired into our social and cognitive minds. In other words, we can’t help but behave in accordance with these laws of social interaction.
Does this sound like something useful to keep in mind during your social media engagements? Well, let’s take a look six powerful persuasion techniques:
