What makes Adele a better singer than Rebecca Black?
Is it her magical vocals or her higher Klout score?
And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?
These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through “social scoring.”
But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?
Twitter would look very different if Seth Godin were on it.
You Have Become a Number
If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.