More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014.
“Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging.” (From Gamification Wiki)
I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms.
By engaging customers “where they live,” you can increase the foot traffic to your shop and grow your business.