5 Ways to Sell With Social Media

social media how toDo you want to convert your fans and followers into paying customers?

Are your social activities working?

In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.

Some social media updates can go further toward bringing in sales than others. And they can do this without detracting from the spirit of social media.

sale sign

Some social media updates can help with sales more than others. Image source: iStockPhoto.

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How to Combine QR Codes With the Power of Facebook

social media how toAre you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

In this article, I’ll unpack how to get your QR codes to go viral on Facebook.

I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.

Setting Up a Viral QR Code Campaign

Step #1: Generating the QR code

For the uninitiated, QR codes provide a means to open a URL on a mobile phone.

However, a closer look reveals that most QR code generators provide functionality for executing a host of mobile phone actions, including creating a calendar event, sending an SMS or providing contact information.

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Top 7 Reasons Blogs Fail and What to Do About It

social media how toWhy do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it’s just not happening for you?

The good news is you’re not alone. Most blogs don’t get the traffic or the attention they desire.

What follows are the top mistakes made by bloggers (and how to fix them).

Mistake #1: It’s all about you

When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don’t care about you, your company or your products, either.

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Are You Unknowingly Bribing Your Social Media Fans?

social media researchCould “ethical” bribery be setting your business up for failure?

If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay.

In this case, social media merely provides a pleasant, whitewashed cover for the bribery.

Thus, the very activities you’re hoping will improve your relationship with customers might well be actually hurting your reputation with them, making those customers less likely to pay your full price without balking.

This article will reveal four ways to build customer loyalty without bribery.

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