social media tools

Do you want to add video to your social media marketing?

Are you looking for tools to simplify your video production?

Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.

In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.

Why Video for Ads?

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed.

14 video tools for social media

Discover 14 video tools for social media.

Continue Reading

21 Comments

social media how toHave you considered video blogging?

In the age where online reality is replacing actual reality in every facet of our lives, having YOUR face behind YOUR virtual real estate is paramount for people to feel close(er) to you.

This blog post will be your comprehensive guide.

Why Video Blogging?

Video blogging helps you build connections with your viewers like no other blogging format. The close second is perhaps audio.

A case in point is Michael Stelzner. He’s the face behind your favorite business blog SocialMediaExaminer.com, and he used this method to introduce himself and his website to his audience in a very effective way. Have you introduced video content to your personal or business blog? If not, why?

Continue Reading

112 Comments

social media expert interviewVideo is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck?

In this episode of Social Media Examiner TV, Mari Smith shares important tips, creative ideas and what you need to know to integrate video into your social media marketing. Also be sure to catch her ninja marketing tip at the end of the video.

Be sure to share your feedback and see the show notes with lots of useful links below.

Continue Reading

102 Comments