Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business?

Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.

To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business.

Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.

You’ll learn what to focus your efforts on and a few simple tactics that work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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4 Ways to Use Tumblr to Connect With Customers

social media toolsFacebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.

But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

Benefits of Being on Tumblr

Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.

With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.

adidas sports page

Adidas is currently featured on Tumblr's Sports Spotlight page.

Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.

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13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.

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5 Ways to Create Highly Shareable Pinterest Pictures for Your Business

social media how toAre you looking for creative ideas to drive Pinterest traffic to your site?

If you’re wondering just how effective a great image can be in driving traffic to your website, read on…

Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.

The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”

So how do you create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?

pic worth a thousand words

The better the image the greater the pins.

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Copyright Fair Use and How it Works for Online Images

social media viewpointsYou’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist.

OK, that’s kind of a lawyer joke. But it illustrates how protective people are about finding their images used online without permission.

Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.

Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.”

It’s a delicate balance between the rights of the creator and the public’s interest. When in conflict, the balance tips more heavily toward the public’s interest, which is often contrary to what the creator believes to be fair or just.

This article will cover exactly what copyright is and what it covers.

And then we’ll look at the concept of fair use as it pertains to using images online. The goal here is to better understand how to use images others create in a way that is both respectful of the author’s ownership rights and allows others to use it.

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5 Ways to Make Your Blog Stand Out From the Crowd

social media how toIt’s no secret that the amount of new bloggers entering the blogosphere has made it both incredibly competitive and difficult to stand out.

Now, this doesn’t mean that blogging isn’t useful and effective, but it does mean that you have to treat your blog a little differently than you did in the past.

In this article, I’ll show you how to make your blog stand out from the crowd. This is important not just from a branding perspective, but also from a traffic and monetization perspective.

As the competition for attention increases, it’s going to become more important than ever to find a way to stand out from the crowd and be unique.

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How to Use Social Media for Crisis Management

social media how toWhen most people think about the advantages of using social media for business, they immediately think of the marketing benefits.

However, many businesses are starting to use social media as a tool for listening and providing customer service.

When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses.  A crisis can include anything from a simple website outage to negative publicity.  This article will reveal how to use social media during a crisis and provide many examples you can model.

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