5 Tools to Monitor Your Online Reputation

social media toolsDo you know what people are saying about you?

Are you checking your company’s social mentions daily?

Finding and addressing negative reviews and comments can be a challenge.

In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.

Why Monitor Your Online Reputation?

It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.

Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business.

istock reputation management image 36050564

It’s important to monitor your online reputation in real time. Image: StockPhoto.

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29 Social Media Tools Recommended by the Pros

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.

rivaliq reports

RivalIQ provides competitive intelligence.

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How to Speed Up Your Content Curation Process

social media how to Do you want to share helpful content, but don’t know where to find it?

Are you looking for tools to speed up your content curation process?

In this article I’ll show you how to find and share relevant content in a snap.

Why Content Curation?

If you want to be the go-to expert in your niche, you need to provide more value than the other guys. Content curation—sharing relevant articles from several sources—is an important way to provide that value to your clients, fans and readers.

Modern marketing has changed significantly. It’s less about promotion and more about helping your ideal clients make informed decisions. Buyers expect to be fed relevant and helpful information.

Good content curation pinpoints potential clients’ needs, wants, desires and problems, then offers answers and solutions. Sharing other people’s content is a great way to quickly become the recognized expert in your field.

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22 Top Blogging Tools Loved by the Pros

social media toolsDo you blog?

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

We decided to get the scoop on today’s hottest blogging tools.

We asked 22 pros to share their favorite new finds. Here they are…

#1: InboxQ

Mitt Ray

Mitt Ray @MittRay

A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.

InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.

You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.

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5 New Twitter Tools to Boost Your Marketing

social media toolsAre you seeing the results you want from your Twitter activities?

There are over 1,000,000 different apps for Twitter and a new one is added every second.

This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting.

I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro.

So, if you think it is time to up your game with some new tools, keep reading.

Here are 5 tools to help you power up your Twitter marketing efforts.

#1: Twylah—Make Your Tweets Live Longer

One of the tools that can make a huge difference to your impact on Twitter is Twylah. Their tagline is “Make Your Tweets Shine” and that is exactly what it does.

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How to Automate Your Social Activities

social media toolsAre you looking to simplify management of your social activities? If so, then Ifttt is for you.

Don’t be put off by Ifttt’s crazy name. This is one handy tool that you should definitely know about.

Ifttt stands for “If this, then that,” which is a very basic way of explaining the site’s whole premise.

With very little effort on your part, Ifttt will connect your online accounts and services to create triggered events. After setting a trigger from one service, you can create a task to be activated automatically when the trigger goes off.

ifttt dashboard

Ifttt lets us common people work with scary Internet codes like APIs without ever knowing it.

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