Social Media Tools: How to Simplify Your Social Media Marketing


Are you looking for a better way to manage your social activities?

Are you wondering what tools can help your social media marketing?

To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.

Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.

You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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3 Social Media Automation Tools for Marketers


social media toolsAre you drowning in social media tasks?

Do you need better tools to help you manage your social media marketing?

Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy.

To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently.

#1: Be More Efficient on Facebook

Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. The app offers paid plans and a free trial. We’ve used the free trial for the demonstration below.

Features:

  • Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.
  • Identify trending content to add to your queue.
  • Add your blog feed and publish your new posts automatically.
  • Crowdsource content from other Post Planner users. If a Post Planner user creates a folder containing content from the top Facebook experts, this folder is available to other Post Planner users to select content from.
  • View the latest content from your favorite Facebook Pages, Twitter accounts or blogs from within Post Planner and add articles, tweets or posts to your queue.
  • View simple analytics that show you the percentage of people who liked your post, clicked it or commented on it.
  • Target your posts based on a selection of details such as gender, age group and level of education and save the target for future use. Link the targeting to a time zone and Post Planner will adjust the publish time.
  • Post Planner provides a database of thousands of updates you can search to find ideas for your status updates.
  • Upload a bulk file of posts.

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3 Tools to Help You Discover and Share Great Content


social media toolsAre you looking for better ways to find new and interesting content to share?

Is finding time to read and share interesting content a battle?

In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

#1: Subscribe to Blogs Using Feedly

Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.

Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.

An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.

With Feedly, the most recent content from each blog you subscribe to is added each time you open it up. Feedly makes sure you see new content and provides a central place to read and share it from.

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How to Compare Your Facebook Page With the Competition


social media toolsAre you wondering how your Facebook Page compares to competitors?

What can you do to improve your performance?

Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.

In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.

#1: Compare Your Statistics With AgoraPulse Barometer

AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.

The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.

agorapulse average percentages

The table gives an assessment of your Page compared to other Pages with a similar fan count.

Information provided in the chart above includes:

Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.

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3 Social Media Tools That Improve the Sales Cycle


social media toolsDo you want more leads from your social efforts?

Did you know there are great social media tools that make the sales process easier?

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

#1: Nimble—Nurture Your Relationships and Get Sales

Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.

The development of relationships in social media is very important for your business.

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How to Make Your Blog Mobile-Friendly


social media how toDo you want more mobile subscribers and readers?

Is your blog suitable for a mobile device?

In 2012, mobile users spent 63% more time on their devices accessing mobile websites and apps and this is set to increase.

In this article I’ll explore the importance of mobile for your blog and the different options available to support your blog on a mobile device.

Is Mobile Important for Your Blog?

Yes! An increasing number of your readers will access your blog from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your blog from a mobile device rather than a desktop in the future.

google analytics overview

Analytics display details of how many people are accessing your website from a mobile device.

Before you make an investment in this area, it’s useful to check your analytics to find out how many people access your blog from a mobile device.

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3 Tools to Better Manage Your Social Media Presence


social media toolsDo you want to make more efficient use of your time on social media?

Are you looking for tools that will help you manage your social media efforts?

In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.

#1: Glyder – Social Media Marketing from Your iPhone

Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.

You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.

Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.

Features

  • Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.

    glyder templates available

    Choose from a wide variety of templates that help increase conversion and sharing.

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Top 10 Social Media Blogs: The 2013 Winners!


Are you looking for some good blogs to read? Look no further!

Our fifth-annual social media blog contest generated over 750 nominations.

Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

With that in mind, here are 10 blogs that need to be at the top of your reading list.

#1: Social Fresh

Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.

social fresh1

Social Fresh is an excellent blog with an engaging editorial calendar.

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3 Analytic Tools to Improve Your Social Media Performance


social media toolsDo you want to improve the results of your social media marketing?

Measuring your social media performance is key to getting great results.

You need the right tools to measure those results.

In this article, we’ll go through 3 analytic tools to help improve your results on social media.

#1: Mention – Monitor Your Brand Anywhere on the Web

Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.

When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.

There are many monitoring tools available, but many either are very expensive or have limitations.

For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.

Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.

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