9 Ways to Humanize Your Brand With Social Media


social media how toDo you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.

humanize your brand with social media

Discover how to humanize your brand with social media.

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3 Ways to Use Humor to Keep Your Audience Coming Back


social media how toIs humor part of your brand’s personality?

Do you wonder if it should be?

When humor fits with your brand’s online identity, it can be a powerful social media tool.

In this article I’ll show you examples of three ways you can use humor to grab attention.

Define Your Online Tone

Humor is an excellent addition to your social media toolbox. It makes your brand memorable, invites conversation and improves shares, likes or retweets.

If you want to use humor as a social media marketing tactic, you’ll find good examples later in this article, but first let’s talk about the importance of defining your online voice (or tone). Humor relies on having the right tone.

tone of voice triangle

Which two elements fit best with your brand’s voice?

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How Ford Engages Customers With Social Media


social media expert interviewIn this video I interview Scott Monty, head of social media at Ford Motor Company.

Scott shares how to connect and engage  your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.

Be sure to check out the takeaways below after you watch the video.

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