How B2B Marketers Are Successfully Using Facebook

social media how toAre you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook?

The answer may surprise you.

Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.

Let’s not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.

Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. After all, the more channels you use to reach your audience, the better!

page insights

Page Insights illustrate the effectiveness of your Facebook marketing beyond the Like.

Likes Still Matter, but They Are the Beginning, Not the End

Many marketers have been obsessed with Likes to the exclusion of other important considerations. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business.

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7 Creative Social Media Marketing Mini Case Studies

social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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13 Tools to Simplify Your Social Media Marketing

social media toolsAre you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 tools to help you execute your social media strategy effectively.

#1: Crowdbooster

Amy Porterfield

Amy Porterfield @amyporterfield

Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.

This tool does many things to help me save time and streamline activities.

For example, it auto-posts on both my Facebook page and Twitter, tracks my new fans and followers, and gives me stats on how many times my content has been shared and retweeted.

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How to Grow Social Media Leads: New Research

social media researchHave you wondered, “How often should I post articles on my blog?” or “How does my social media reach impact lead generation and traffic?”

Two brand-new studies by HubSpot and Edison Research provide fresh insights on these important questions. Consider these five findings as you enhance your social media and blogging strategies.

#1: More frequent blog posts bring greater traffic and leads

C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?

HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.

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New Social Media Research: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Infographics Show Mobile Social Universe: JESS3 Labs published its new Geosocial Universe infographics. Click through this first chart below; there are more noteworthy social media stats.

jess

"Facebook now tops 629 million registered users with almost 250 million people accessing the site via mobile."

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Social Media Spending Habits Rise, New Research Reveals

social media researchAre you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?

This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogs than larger businesses.

In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.

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New Social Analytics: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

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The Marketing Power of the Retweet: An Interview With Dan Zarrella

I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He’s also the author of the brand-new book coming out called The Social Media Marketing Book by O’Reilly.

What’s really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what’s going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also developed a number of tools for Twitter, including TweetBacks, which is a great tool that actually helps bloggers display tweets related to a blog post on their website. He also works at HubSpot as an inbound marketing manager.

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