The answer may surprise you.
Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.
Let’s not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.
Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. After all, the more channels you use to reach your audience, the better!
Likes Still Matter, but They Are the Beginning, Not the End
Many marketers have been obsessed with Likes to the exclusion of other important considerations. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business.
Are you looking for some creative social media marketing ideas from businesses?
Look no further.
This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.
You’ll find inspiration for your social media marketing efforts here.
So let’s dive in!
Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.
Do you wonder how others use social media to attract customers?
We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.
#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines
If you have a special offer on your website, why not use Facebook to showcase your freebie?
With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.
Many businesses feel overwhelmed when implementing their social media marketing.
Sometimes the solution is to focus on the right social media tools for your business.
We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.
Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.
This tool does many things to help me save time and streamline activities.
#1: More frequent blog posts bring greater traffic and leads
C.C. Chapman and Ann Handley like to say that starting a blog is like having a baby. You can’t put it back and you have to keep feeding it. The question is how often do you need to feed your blog to get real results?
HubSpot found in their 2011 State of Inbound Marketing report that a vast majority of bloggers post once per week, with a significant 29% only posting monthly or less.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
This article reveals the findings of a few new research studies. What they found might surprise you.
Small Business Focusing Big Time on Social Media and Blogging
Small businesses are spending three times more on social media and blogs than larger businesses.
In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered that small businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.