Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

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19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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Top 5 Social Media Articles from 2009

The year is coming to a close and there’s been lots of great social media content developed.

Here are our top five articles (in order of popularity) from this year…

#1: Five Must Read Social Media Marketing Studies

Here’s a quick overview of the this article:

Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.

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How to Conduct a Live Video Broadcast With Multiple Talking Heads

Can you see me now?  Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.

Here’s the cool part.  They cost next to nothing and allow you to instantly communicate with hundreds of people.  The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.

We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I’ll explain how we did it and share the tools we used so you can do this on your own.

How it Works

Are you launching a product or service?  Looking to create a big social media splash?   A new and powerful marketing idea is live video broadcasts with multiple guests. Think videophones with multiple people who the entire world can see. Then add public chat and integration with social media sites like Twitter and Facebook.

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10 Tips for Creating Buzz With Facebook Events

Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their friends. This is great viral visibility for you and for them. Here is an example of all options you want to check:

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How to Create Headlines That Go Viral With Social Media

Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.

One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?

“I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”
George W. Bush

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”
David Ogilvy

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