It’s been said visibility equals opportunity.
No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.
As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.
Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.
If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.
People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)
The Big Myth
There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.
It’s the the perennial quest. How can you get more traffic to your site?
After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.
Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.
Many people feel that Twitter is only a sales broadcasting platform, but I’m sure that you’ve heard of the positive causes that have been spread via Twitter as well.
The best way to keep Twitter a valuable, viable channel is to emphasize the social aspect, and one important way to do this is to show appreciation for your Twitter friends using lists. I’ll discuss 4 easy methods below.
Are you using Twitter and wondering whether it’s doing anything for your business?
Do you have a strategy? Or do you find yourself haphazardly tweeting at all hours of the day about everything from what you had for breakfast to news in your industry?
If so, you need a tweet plan.
What Is a Tweet Plan?
A tweet plan is a series of scheduled tweets used in conjunction with your real-time tweeting. The tweets in your tweet plan are carefully crafted to target your preferred audience. The result: Every day you consistently brand your Twitter presence and attract the attention of the people you want to reach, providing them useful information.
And because your tweets are evergreen, they can be scheduled in advance. This means you only spend a couple of hours writing and scheduling up to 4 weeks’ worth of tweets at a time. Here’s how it works: