social media toolsManaging, monitoring and updating Twitter accounts takes time and effort. Especially if you’re looking after multiple accounts.

You definitely need a great app on your side to make things as simple and easy as possible.

Today I want to examine the best web-based third-party Twitter clients available.

Let’s take a look at what they have to offer and what’s missing.

#1: HootSuite

Like most social media dashboards, HootSuite uses a simple column layout. The light color scheme makes it easy on the eye and helps links and menu buttons to stand out.

Continue Reading

57 Comments

social media how toIs Twitter working for your business?

Are you looking to grow a larger and more relevant Twitter following?

This article will show you four actionable steps you can take to improve your Twitter experience.

Why Twitter Is Not Just a Numbers Game

Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.

Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.

Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.

Continue Reading

131 Comments

social media how toDo you have customers?

Are they on Twitter?

Are you using this amazing tool to support your customers?

Keep reading to discover four ways to provide amazing customer service with Twitter.

Why Twitter for customer support?

 “I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee)

This is one of the best quotes I have heard. It must give any business a lot of comfort. Even if you have a million complaints, you can still lead with better customer service.

When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. It was an incredible experience.

And what better way is there to give your best customer service than through Twitter?

Twitter has changed continually over the past few months, as the service becomes more and more mainstream.

The results we’ve seen from using Twitter as our most important support channel day in and day out are incredible.

Continue Reading

66 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”

facebook apps

Check out the new apps to add to your Facebook Timeline.

Continue Reading

26 Comments

social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

Continue Reading

148 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Tumblr Improves Blog Optimization Features: After Blogger upgraded their blogging platform thanks to new technology, it’s Tumblr’s turn to improve their blogging platform. Tumblr now makes it easy to customize your Tumblr blog and gives you “themes organized by category, realtime previews, and an advanced code editor.”

tumblr

"It's never been faster or easier to make your blog yours" on Tumblr.

Continue Reading

17 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

HootSuite Enhances Facebook Management: The popular scheduling tool HootSuite now supports Facebook Groups and Events, exclusive search streams, plus photo uploading directly to Facebook. Hootsuite has also enhanced refreshed the process for posting to Pages and Profiles.

Continue Reading

23 Comments

social media toolsSocial media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?

While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.

Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.

Continue Reading

193 Comments

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

Continue Reading

19 Comments