4 Ways to Use Twitter for Customer Service and Support


social media how toDo you have customers?

Are they on Twitter?

Are you using this amazing tool to support your customers?

Keep reading to discover four ways to provide amazing customer service with Twitter.

Why Twitter for customer support?

 “I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee)

This is one of the best quotes I have heard. It must give any business a lot of comfort. Even if you have a million complaints, you can still lead with better customer service.

When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers. It was an incredible experience.

And what better way is there to give your best customer service than through Twitter?

Twitter has changed continually over the past few months, as the service becomes more and more mainstream.

The results we’ve seen from using Twitter as our most important support channel day in and day out are incredible.

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Facebook App Integration: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way: Facebook now allows developers a tighter integration with Facebook’s Timeline. “More than 60 apps are immediately going live, including such favorites as Pinterest, eBay, Foodspotting, Airbnb and Foursquare.”

facebook apps

Check out the new apps to add to your Facebook Timeline.

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17 Twitter Marketing Tips From the Pros


social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

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Improving Your Social Experience: This Week In Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Tumblr Improves Blog Optimization Features: After Blogger upgraded their blogging platform thanks to new technology, it’s Tumblr’s turn to improve their blogging platform. Tumblr now makes it easy to customize your Tumblr blog and gives you “themes organized by category, realtime previews, and an advanced code editor.”

tumblr

"It's never been faster or easier to make your blog yours" on Tumblr.

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Social Media Tools Streamlined: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

HootSuite Enhances Facebook Management: The popular scheduling tool HootSuite now supports Facebook Groups and Events, exclusive search streams, plus photo uploading directly to Facebook. Hootsuite has also enhanced refreshed the process for posting to Pages and Profiles.

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4 Useful Twitter Automation Tools and How to Use Them


social media toolsSocial media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they?

While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.

Here are some Twitter automation tools, services and tips, which when used the right way, can be a valuable addition to your social media strategy. And when I say the right way, I mean that you should be using these to supplement your regular social engagement and not only using these tools to give your account the look of activity.

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New Social Analytics: This Week In Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

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8 Ways to Find Great Social Media Content


social media expert interviewDo you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?

Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.

In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.

Share your feedback, see the show notes and discover how you can be part of a future show below!

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5 Ways to Use Social Data to Grow Your Business


social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

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