LinkedIn Elevate: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces LinkedIn Elevate: LinkedIn Elevate is “a new product that helps companies and employees curate high-quality content, share easily to social networks and measure the impact.”

LinkedIn Elevate

“LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, to equip employees with a ready stream of relevant content they can share.”

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Facebook Launches Ads Manager App: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches Ads Manager App: “Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere.”

"Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere. "

Facebook Ads Manager app “makes mobile ad campaign management even easier.”

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5 Tools to Help You Discover Great Content to Share With Your Fans


social media toolsDo you need more engaging social media content?

Are you looking for ways to discover great content to share with your fans?

What if there were great tools that surfaced popular content you could share?

In this article I share five tools to help you discover great content and brainstorm new ideas.

#1: Search Popular Shared Content

When you visit BuzzSumo for the first time, you’ll probably wonder why no one thought of this tool sooner. It is so helpful!

5 content discovery tools

Discover great content with these 5 tools.

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3 Social Media Tools That Help Marketers Save Time


social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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5 Social Media Dashboard Benefits to Help Marketers


social media how to Are you using the right social media dashboard?

Do you know which tools you need?

In this article you’ll discover five benefits of social media dashboards to get the best return on your efforts.

Why You Need a Good Dashboard

Managing your social media accounts can be a time- and resource-intensive endeavor.

shutterstock 195727478 social media chalkboard image

Managing multiple social media accounts successfully, requires the right tools. Image: Shutterstock.

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6 Steps to Build a Social Listening Dashboard


social media how to Do you want to streamline your social listening?

Are you looking for tools to help you find and share content?

Tracking social mentions, finding interesting content and following industry news is important, but time-consuming.

In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done.

Why Social Listening?

To build community, start conversations, deepen existing relationships, keep up with brand mentions and watch for customer service opportunities, you have to listen.

As you probably know from experience, social listening can be a job in and of itself, nevermind your other social media marketing duties.

istock 33962654 social media parts

There are many parts to effective social media marketing. Image: iStockPhoto.

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How to Promote Your Blog With Social Media


social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.

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4 Impressive Twitter Apps for Your Web Browser


social media toolsManaging, monitoring and updating Twitter accounts takes time and effort. Especially if you’re looking after multiple accounts.

You definitely need a great app on your side to make things as simple and easy as possible.

Today I want to examine the best web-based third-party Twitter clients available.

Let’s take a look at what they have to offer and what’s missing.

#1: HootSuite

Like most social media dashboards, HootSuite uses a simple column layout. The light color scheme makes it easy on the eye and helps links and menu buttons to stand out.

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4 Ways to Grow a Twitter Following That Matters


social media how toIs Twitter working for your business?

Are you looking to grow a larger and more relevant Twitter following?

This article will show you four actionable steps you can take to improve your Twitter experience.

Why Twitter Is Not Just a Numbers Game

Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience.

Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses.

Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. Soon they learn that they must develop a following.

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