Facebook Enhances Custom Audiences: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Enhancements to Custom Audiences From Your Website: The new features on Facebook’s custom audiences will allow “businesses to reach people faster and build more nuanced audiences.”

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“A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences—i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.”

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