Do you want your Instagram posts to be seen by more people?
You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.
In this article you’ll discover how hashtags make your Instagram images and video more discoverable.
How Instagram Hashtags Work
While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.
Are you getting enough engagement on Twitter?
Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.
In this article I’ll share 10 tweeting techniques that lead to better engagement.
#1: Keep Tweets Under 110 Characters
Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.
Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.
Are you looking for ways to get your Google+ Page noticed?
Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+.
In this article you’ll discover 11 ways to get more followers for your Google+ Page.
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.
Have you asked your customers and fans to contribute pictures and images to your social platforms?
If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.
In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.
Why Ask Fans to Create Visual Content?
If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.
Do you want to tap into the social power of mobile users?
Leveraging the power of mobile apps that are already installed on many people’s smart phones allows you to connect with people you may be overlooking.
Mobile is unavoidable—that much is clear.
Leveraging these mobile social networks can be challenging.
In this article you’ll discover six engaging mobile apps and learn how to leverage your mobile presence to generate both brand awareness and ultimately new customers.
#1: Tweak Your Facebook Activities for Mobile Users
Facebook is the number-one mobile social network. In fact, it was the number-two most-used mobile app overall for the second quarter of this year, second only to Google Maps, according to GlobalWebIndex.
However, Facebook Mobile has been a tough area for advertisers and marketers to capitalize on.
Are you looking for fun ways to get your Facebook fans engaged?
Wondering how other pages are developing their posts to increase likes, shares and comments?
In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page.
#1: Solve Problems With Photos
Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems.
Are you wondering how to best use a Facebook hashtag?
In this article, I’ll reveal four important benefits of using hashtags on Facebook.
I’ll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.
Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.
When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.
Here’s how you can use Facebook hashtags:
#1: Expand Your Reach
As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.
Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.
Are you wondering how Facebook’s newest features can help your business?
To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She’s the world’s leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.
Mari shares how the new Facebook features can work for your business and what you should pay attention to. You’ll learn how to use the new hashtags and how to make the most of your cover image.
Share your feedback, read the show notes and get the links mentioned in this episode below!