But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.
Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to capitalize on this approach based on their need to establish themselves as thought leaders on various topics.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.