10 Ways to Get Live Viewers for Your Google Hangouts On Air

social media how toDo you want more people to show up for your next Google Hangout on Air?

Do you want a more interactive experience with your audience?

Hangouts are changing the way brands connect with audiences to share advice, interview influencers and more.

In this article you’ll find 10 ways you can entice your audience to join you in real time on your next Hangout on Air.

Why a Live Audience Matters

One of the most intriguing aspects of Google Hangouts on Air is how your live audience accesses your show. Each Hangout on Air is broadcast, recorded and uploaded to YouTube. You can even share your Hangout in real time on your website.

That kind of social media integration makes Google hangouts on air the future of broadcasting. The potential for viral expansion is enormous, especially if you have a live audience talking about your content on various platforms.

But what if you’re having trouble getting real-time viewers to your live Hangout event?

Use the following 10 methods to attract more attendees to your next Google Hangout on Air and every Hangout you produce thereafter.

#1: Use Consistent Branding

The power of consistent branding across platforms is unquestionable. Use a branded banner image (or theme) when you share your Google Hangout because it helps draw in viewers because they recognize you.

Chef Dennis Littley does this well with his Good Day Google+ Hangout series. His branded theme makes his updates immediately recognizable in the news stream and draws fans’ attention to his weekly show.

chef dennis header

Chef Dennis’ professional brand and quality content have helped him amass over 488,000 connections on Google+.

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Google+ Hangouts: What Marketers Need to Know to Get Started

Do you use Google+ hangouts for your marketing?

Are you wondering how hangouts can help your business?

To learn how to get started with Google+ hangouts, I interview Brandee Sweesy for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video.

Brandee shares how you can use hangouts to promote your content.

You’ll learn the different techniques to help brand your hangouts and the best ways to promote attendance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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4 Ways to Improve Your Google+ Engagement

social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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Google+ Hangouts On Air: What Marketers Need to Know

social media how toWhat if your business could do live video broadcasts to unlimited viewers–instantly and for free?

Want to share your screen and slides, no problem.  Need it to be super easy?

This is all possible with using the free Google+ Hangouts On Air!

You’ve probably already heard about Google+ Hangouts, which allow you to video chat with up to 9 different people at once.

And you may have heard of Google+ Hangouts On Air, which lets you broadcast to an unlimited audience.  But this cool feature was previously only available to a select number of bigger businesses.


Watch this quick video to see it in action…

Well, Google+ recently announced the rollout of Hangouts On Air to everyone worldwide. This is great news for marketers looking for a free and easy solution to reach people via videos.

So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business.

First, a brief introduction…

Google+ Hangouts On Air

Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch.

Yep, it’s like having access to your own live video show on the web—viewable to anyone in the world.

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