How to Write, Publish and Market Your Book

social media book reviewsDo you want to write a book but don’t know where to start?

Or perhaps you have a manuscript that hasn’t been published.

If so, this article is just for you.

These days it is next to impossible to get a major publisher interested in a book deal, particularly when you’re a novice writer without an established platform. As far as they’re concerned, you’re too risky and they’ll avoid you like the plague.

So what do you do?

Well, Guy Kawasaki, co-author of APE: How to Publish a Book, would tell you to self-publish.

“Self-publishing enables you to determine your own fate. There’s no need to endure the frustration of finding and working with a publisher.”

Not that self-publishing is easy! In fact, Guy calls it a “mystifying, frustrating and inefficient task” if you don’t know what you’re doing.

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Blogs, Books and Social: How the World Has Changed

Do you think the world of publishing is evolving?

Have you ever thought of self-publishing?

To learn more about how blogs, books and social content have evolved, I interview Guy Kawasaki for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us.

Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. You’ll also learn tips and techniques to use on Google+.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSSStitcher or Blackberry.

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Why Major Marketers Are Moving to Google+

social media book reviewsYou have likely heard the buzz about Google+ for some time.

Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.

In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+.

Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it’s very different than his other books. It reveals extensive details about how to benefit from Google+.

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How Steve Jobs Changed the World: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.

Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke.  Here are Mike’s words:

Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…”  I said, “Guy, what??” My heart started pumping hard.  He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com”  Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…”  Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.

What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:

Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.

Keep reading to discover other social media news from the past week…

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The Art of Enchantment: How Guy Kawasaki Will Change Your Business

social media interviewsI recently interviewed Guy Kawasaki, co-founder of Alltop.com and the author of the bestselling book, The Art of the Start. His latest masterpiece is called Enchantment: The Art of Changing Hearts, Minds, and Actions.

In this interview we talk about what makes for great content, how he came up with the title of his latest book, what Enchantment means for business, why businesses need to embrace nobodies and how he promoted his book. (Be sure to listen to the MP3 of this interview below.)

Mike: Most of our readers are marketers and business owners. Can you explain what Alltop does for them and why they might find it useful?

Guy: One of the functions of marketers, PR people and social media people is they need to keep on top of things.

The vision of Alltop was that we should aggregate RSS feeds for people by topic and create essentially an online magazine rack so that you could go to one place and say, “Okay, these are all the social media blogs and websites aggregated in one place.” It’s the five most recent stories from each source, and we give you a preview of the first paragraph of each story so you can see if you really want to click through.

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