Blog to Book to Business: How to Live Your Dream

Do you dream of writing a book?

Are you wondering how publishing a book can help you grow your business?

To learn how you can combine your passion with your business, I interview Jeff Goins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between.

Jeff shares how he achieved his dream of becoming a writer, while building a successful business.

You’ll learn what it takes to jump from blog to book and why you should start now.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

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7 Ways to Improve Your Blog SEO with Inbound Links

social media how toAre you looking for innovative ways to improve your search engine rankings?

In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.

However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.

To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:

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Busting the Top 3 Guest Blogging Myths

social media viewpointsWhat’s smarter? Putting all your eggs into your own blog basket or placing a few real fine blog posts on another person’s blog?  If you’ve pondered these thoughts, keep reading…

Guest blogging has been around for a long time, but it’s an especially hot topic now. With the concept becoming even hotter daily, it’s quite natural that myths emerge.

This post looks at three myths around guest blogging that have been actively discussed recently.

Myth #1: Guest Blogging Is a Waste of Time

“Why would I spend so much time arranging, discussing and writing a post to get just one or two links from the very bottom of my article?”

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5 Easy Steps to a Winning Social Media Plan

social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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