But first, there’s a big myth (and it may be your roadblock) that needs attention.

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important.

I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.”  In the context of your business, blogging is a marketing tool.

A business blog is one of the best tools you can use for extending your online visibility because it’s the dynamic hub of your business on the web. The content you create can be leveraged in many ways that will work for you 24 hours a day, so making time needs to be a key part of your marketing plan.

I propose you devote a minimum of 30 minutes per day focusing on your blog marketing activities.

It’s not really that much time when you think about it, especially for the return you can get from consistent effort. Yet I know there are other social marketing tasks competing for your attention. Just keep in mind that the content you create on your blog can be syndicated and leveraged on other platforms as well.

So how do you make time? I’ll state the obvious: you’ve got to schedule it.  That’s how I advise my clients and it’s how I manage my blogging time.  Following are six tips for how you can efficiently tackle your blogging tasks.

#1: Create an Editorial Calendar

There are two steps to creating an editorial calendar. First is to assign your blogging to time slots when you know your creative juices are flowing, when you typically feel inspired and productive.  For me, that’s usually in the morning.

To build a body of content that is quickly indexed by the search engines, I suggest writing on your blog two to three times a week at minimum.  So block that time off—for example: Monday, Wednesday, Friday from 9:00 to 9:30 am is blogging time.  That’s the time you spend writing.

Need some inspiration? Check out the article on 13 Ideas to Inspire Your Blog Content. Maybe once a week, spend an additional 15 minutes and write a longer, more detailed blog post.

Next, two days a week, spend 30 minutes reading other blogs in your industry and leaving comments where appropriate when you have something of value to add.  Not only does that help give you more visibility and more exposure, it also can drive traffic back to your own blog.  It positions you as being active and brings you to the attention of other people who you might not have known before.

#2: Plug in the Types of Posts and Topics You’re Going to Write About

This will make your blogging time more efficient because you don’t have to spend precious time trying to figure out what to write every time you’re scheduled to write.

Make a list of categories that are of interest to your audience. Take a look at your categories and make a list of 5 to 10 subtopics that relate to each category.

If you have 10 primary categories and 5 subtopics for each category, you have 50 blog posts at your fingertips. You can add another layer to your planning by assigning each topic to a style of post:

• How-to
• Top 10 List
• Opinion
• Case Study
• Q&A
• Interview

Finally, assign each subtopic idea to a date on your editorial calendar and you’ve got four months of blog post ideas so you’re not facing a blank page. Of course this system serves only as a guide. There’s nothing stopping you from being spontaneous when a current event or hot topic in your business must be addressed with a blog post.

#3: Keep a Running List of Blog Topics

The more you blog, the more ideas you get. Everything you do, every conversation you have, every book, article or blog you read, becomes fodder for your own blog posts.

I have a long list of ideas and links that I find and want to share. Most of them will never become blog posts, but if I’m stuck or uninspired, I’ve got my list to prompt me.

#4: Write Several Blog Posts at One Time

Many bloggers use this time management strategy. Maybe you really do only have one hour a week to focus on your blog. If that’s the case, grab your laptop, head to your favorite coffee house and pump out a series of blog posts.

Queue articles up to publish over the course of a week or two.  All blogging software I’m aware of has the option to schedule your blog posts.

#5:  Find Guest Bloggers to Help You Out With Content

Occasionally if you’re pressed for time, find someone to help.  Depending on the purpose and goals of your blog, a great feature to add is the voice of others in your industry. Perhaps once a month you showcase the ideas of other members of your team, your vendors, your colleagues and thought leaders in your industry.

If you’re a solo blogger, a great service out there for finding guest bloggers is Blogger LinkUp.  Submit a request of what you’re looking for, and people who write on that topic can contact you and provide blog content for you.  You can indicate whether you want original material or will accept content that has been previously published.

#6: Interview Experts

Finally, another great way of creating content quickly is doing interviews.  This could be a weekly or monthly feature that you plug into your editorial calendar.

Identify 12 to 20 industry leaders who’ve written books on your subject. Prepare a written interview with five to seven questions and invite them to respond, then post the interview on your blog. Not all of them are going to take the time to respond, but some will.

Tell them what’s in it for them… Exposure to your audience and links back to their blog, website or book. I don’t know of any authors who don’t want more readers and more visibility for their book! What’s in it for you? Content you don’t have to create that positions you as a credible expert and trusted filter of the best information for your readers.

Don’t forget to plug the interview posts into your calendar – either weekly or monthly depending on the posting schedule you’ve created.

This is a sample model that may or may not work for your business and schedule. You need to develop a schedule that works for you so you can maintain an active blog.

Posting two to three times per week keeps your blog fresh and relevant. Investing a couple of hours a week on creating content that works for you 24/7 will pay off in more traffic, more leads and more opportunities for your business.

These are a few ways to save time and be more efficient with your blogging time. I know there are many more and would love to hear how you manage your blogging time.

What’s your top tip for managing your blog writing so it doesn’t suck up too much of your time?  Share your comments in the box below.

In 2004, Steven Cox sat down with a fellow musician after a gig. Cox’s friend and his wife were expecting their first baby and hoping to buy a house. But as a musician and private instructor, he struggled with making ends meet.

“Playing music doesn’t necessarily pay all the bills, unless you have a really big contract or gig,” Cox says. “My friend was hanging flyers in drugstores and music stores but still not finding enough students.”

Cox, once a full-time musician, worked a day job in IT and management consulting at the time. When he suggested his friend go online to connect with aspiring musicians, the friend confessed, “I’m a musician. I don’t know anything about that.”

With that, Cox began orchestrating TakeLessons.com.

Today, TakeLessons is America’s leading music and voice lessons company—a position reached largely through social media marketing.

He Built It, They Came

TakeLessons.com provides singing and music lessons in over 2,800 U.S. cities. Students register online for local, private, face-to-face lessons with a TakeLessons Certified Instructor™ after finding each other via a Match.com-style approach.

And like a dating website, TakeLessons.com takes some of the risk out of those in-person meetings.

“It can be difficult in music services to find reputable, trustworthy teachers, especially when you’re inviting someone into your home to spend time with your kids,” says Cox, CEO and founder. “Our customers turn to TakeLessons.com for our rigorous teacher hiring standards, and our online tools are second to none.”

To that end, TakeLessons.com only hires the best out there—just 4 to 5 percent of all teacher applicants.

TakeLessons.com must build awareness among two audiences: potential students (and their parents in some cases) and prospective teachers. With a background in fostering online communities—Cox formerly worked in strategy for a college social networking site—the CEO recognized the value of “getting people together to yak about stuff.”

In 2005, TakeLessons.com gave its audience just that, an online forum. The site not only allowed students and teachers to communicate with TakeLessons.com, but also each other—showing the power of online community.

“Teachers were sharing lesson plans and ideas,” Cox said. “Through the forum, they got quality guidance from each other.”

“So You Wanna Learn How to Play Guitar”

Since then, TakeLessons.com’s social media marketing has taken off. The company’s tightly integrated strategy now includes blogging, Twitter, Facebook and YouTube.

“We want people to consume the content and ideas in the form they want, when they want it,” Cox said.

TakeLessons.com blogs a few times every week on everything from conquering stage fright to recipes for vocal health to to “So You Wanna Learn How to Play Guitar.”

“So You Wanna Learn How to Play Guitar.”

Yet the team only spends two to three hours per week total creating, posting and responding to comments. Their secret? Guest bloggers.

“We’ve got a whole university’s worth of qualified instructors,” Cox said.

In 2009, TakeLessons.com began turning to its expert pool of teachers for content. At once, the company gives its instructors valuable exposure while saving time for the in-house staff, which simply edits posts and populates them with keywords.

A Blog-Twitter Duet

Quarter-over-quarter, blog traffic continues to increase, largely due to search engine hits and a Twitter snowball effect. TakeLessons.com micro-blogs on Twitter one to two times every day, directing followers to the blog.

Tracking traffic patterns, TakeLessons.com knows that blogging and tweeting continuously increase traffic back to the TakeLessons.com blog. The company’s approximately 650 Twitter followers share with their own followers via retweets.

Yet TakeLessons.com takes a more casual approach to Twitter than many.

“We decided to let Twitter build organically and let true followers become followers, so we don’t follow others to get them to follow us,” Cox said. “We’re trying another way by just writing what’s relevant to people.”

Feel-Good Video

www.youtube.com/watch?v=NS96nQHOW-E

TakeLessons.com lends itself perfectly to YouTube, the web’s third largest search engine. If you search for TakeLessons.com on the site, you’ll find inspiring, feel-good clips of student recitals, mini guitar lessons and teacher introductions.

For just $150 for a high-def Flip camera and a little bit of time, the company has generated tens of thousands of views that include the TakeLessons.com logo or name, generating valuable brand exposure and website traffic.

Most often, the company shoots video of “Show What You Know” recitals, where students of all ages play publicly for the first time. Each clip kicks off with a screen of the TakeLessons.com logo.

The company racked up some of its biggest views—nearly 50,000—with a video response to a current event. When a musician whose guitar was broken on a United Airlines flight spoke out via a music video (“United Breaks Guitars”), Cox responded with a video. He offered to lend his own Taylor guitar to the musician, and indicated the company had switched a recent flight from United to Southwest in solidarity.

Not everyone agreed with Cox, but he chalks it up to the nature of social media.

“You’ve got to learn to let things slide off your back if you’re going to be transparent and use this medium to get your message out,” he said.

Six Months, 1,000 Fans

Last but not least in TakeLessons.com’s four-pronged approach: Facebook, with nearly 1,200 fans. Popularity on Facebook exceeded initial expectations. Instead of reaching 1,000 fans in one year, they did it in just six months.

While staff does post links to its free “Teach the Teacher” web seminars, mostly the company encourages fans to share their own news and interact with each other. Fans post notes about their own upcoming gigs, arrange in-person meet-ups, find concert venues, or connect to play gigs together.

Here, TakeLessons.com gets back to its roots of community building. Teachers interact and encourage each other separate from the company.

Automating Customers’ Status Updates

In a smart move, TakeLessons.com automates Twitter and Facebook updates for its customers. When students sign up on the company’s website, they are asked about their goals. From then, they can keep up with their goals—maybe the five songs they want to learn—on the TakeLessons.com website.

TakeLessons.com then asks whether students want to install the company’s API applications for Facebook and Twitter. If so, they are asked what type of information they want to automatically post on those sites.

They can choose to automatically post each week that they’ve had a lesson, after the scheduled lesson takes place. Or, they might be asked if they want to post that they’ve met a certain percent of their goals.

“We try to talk less about us and more about them,” Cox said. “We’re not out pounding our chests, which we find works better in social media.”

The Payoff

In total, Cox estimates that TakeLessons.com spends no more than about six hours every week on social media marketing activities. From there, the various online communities create a viral effect.

“It’s growing beyond us having to physically manage everything,” Cox said. “We’ve become the conduit.”

For that six hours, and virtually no direct costs, TakeLessons.com sees impressive results:

• 39 percent decrease in cost per acquisition year-over-year
• 30 percent increase in teacher applications since a year ago
• Nearly 10 percent of website traffic from social media
• Sales directly attributed to specific Twitter and Facebook posts
• Speaking invitations
• Connections with several Fortune 100 companies
• Joint venture opportunities with two companies

However, Cox values the intangible benefits just as much, namely fostering trust and relationships with customers.

“We don’t want to hide behind a corporate image,” he said. “We want people to say, ‘Wow, there are people behind this idea and this company.’ This aligns with our core values and everything we do. People are getting to know who we are so they’re comfortable making a decision.”