How to Create a Successful Business Blog

social media how to Want to build a blog that benefits you and your business?

Do you need help managing your blog?

Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.

You may even feel overwhelmed by all that’s involved. But don’t worry.

In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.

Why Write a Business Blog?

A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.

“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute

Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog.

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4 Ways to Find Guest Blogging Opportunities

social media how to Do you have a blog and are looking for guest bloggers?

Are you looking for a way to guest blog on other sites?

Whether you’re wanting to write more or are looking for writers, guest blogging may be the right solution for you.

In this article, I’ll show you the four best communities to help you launch your guest-blogging activities.

Why Guest Blog?

The answer is simple—to get visibility, receive more web traffic and develop relationships.

Earlier this year, Matt Cutts declared the fall of guest blogging, launching a controversial debate around the web. The point is this: with the Google algorithm becoming more complex, the key to success in guest blogging resides in quality, originality and creativity of the blogger’s content. No tricks.

Guest blogging is an excellent method of marketing your site by publishing posts for other blogs and/or accepting posts from other writers.

#1: Pitch Or Find Posts On Guest Crew

If you are just starting out as a guest blogger and want an immediate boost for your business, Guest Crew is the right place to begin.

After a free registration, you can choose to use this platform as a blog owner or an advertiser.

guest crew blogger dashboard

Manage your blogging on Guest Crew with the Blogger Dashboard.

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5 Ways to Attract More Readers to Your Blog

social media how to Is it easy for people to find your blog content?

Do you want to promote your blog content to more readers?

When you blog to promote your business or industry, it’s important to make sure your content gets seen.

In this article I’ll share five ways you can attract readers to your blog content.

#1: Get Found in Search by Optimizing Your Content for SEO

If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.

Let’s take Social Media Examiner as an example.

If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.

Now let’s look what happens when we search for “social media blogs”.

google search

Google search for “social media blogs.”

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21 Business Blogging Tips From the Pros

social media how toDo you blog for your business?

Are you looking for exciting tips to streamline your blogging experience?

If so, keep reading.

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

Here they are…

#1: Treat Each of Your Articles as a Product

sme contributor leo widrich

Leo Widrich

Here is a tip that completely changed my blogging game recently. A friend sent me an email, stating that the quality of the posts on our Buffer blog was declining—and yes, she was right!

Since then, the whole team sat down and rethought our blogging strategy from scratch. What we came up with is something very simple, yet extremely powerful: Treat each of your articles as a product.

Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. Here are some of the points we derived from this:

  • A product is only useful if you know others want it. Validate an idea for a blog post in the same way. For example, before posting an article, we tweeted a question about whether anyone was interested in learning more about multitasking. The outcome? They sure were, and the post was a big hit.
  • A product is something that people would potentially pay for. Would they also pay for your articles? Simply starting to think, “Would anyone pay for reading this?“, immediately changed the quality. We started to add research on topics instead of just opinions, many more examples and in-depth coverage. That’s the only way we could provide value that someone might pay for (even though we don’t charge for it).
  • A product needs continual iteration. So does a blog post. Hit Publish, even if you have grammar mistakes, formatting errors and so forth. You can correct these things along the way. We had also neglected to reply to comments, which triggered less overall engagement such as tweets and shares. The simple solution—don’t!
box shipping in a warehouse

Treat each of your articles as a product. Image source: iStockphoto

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13 Ideas to Inspire Your Blog Content

As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”

This article will provide you unique ideas that will help you keep pumping out great content.

The following 13 content ideas are designed to help save you time and stimulate some new ideas.

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